As a Consultant working with purpose-driven businesses, finding an email provider who aligns with Claudia’s values was a key factor in her decision to migrate from MailChimp to EcoSend.
Claudia Guerreiro works with purpose-driven entrepreneurs and businesses to transform their digital presence from chaos to clarity. Her purpose is to use marketing as a force for positive change.
With a focus around ‘Conscious Marketing’, Claudia provides training, consultation, and hands-on solutions to help her clients refine their strategies, and drive growth by integrating their mission into the core of their businesses. This creates compelling products and services, with a wider positive impact on the world.
Claudia offers a full range of services including:
Content Marketing & SEO
Email Marketing
Copywriting
Personal Branding
Partnerships
Claudia became aware of EcoSend through her involvement in the Sustainability space. As a climate-conscious businesswoman, she found immediate alignment with EcoSend’s mission to reduce the carbon effect of email.
Challenge
In order to migrate from their existing setup with Intuit MailChimp, Claudia needed a platform that could deliver on the following key business objectives:
Capture prospective leads from her website
Subscribe leads to automated, targeted Nurture Sequences
Launch monthly Newsletter campaigns with a user-friendly HTML tool
Results
Claudia deploys EcoSend Lead Capture Forms across her website, which act as an entry point to her Marketing funnel.
From here, prospects are automatically added to her Contacts database, as well as subscribed to a relevant Nurture Sequence, which drip-feeds Claudia’s content over a set period of time.
Claudia also uses the EcoSend Broadcast function to send a monthly newsletter to her subscribers; giving her insights on industry trends and drive traffic to her latest blog articles.
Quotes
“My mission is to scale businesses who are good for our planet, animals, and people. When I found out that EcoSend are the only platform in the Email Marketing space with a focus on reducing email emissions, I saw immediate alignment with my mission.
My only question was “Can they provide the same service as my existing supplier”? Once it became clear they could, switching over to a climate-conscious email platform was an absolute no-brainer!”
Claudia Guerreiro
Master of Chaos
”As a full-time consultant, I juggle a long list of high priority business tasks. Migrating any of my software stack often fills me with dread! Time spent switching tools takes my time away from running my business.
But I’ve found migrating over to EcoSend to be incredibly straightforward. Within my first week I had already uploaded my contacts, added my lead capture Forms, set-up my email Campaigns, and even sent out my first Newsletter!”
Claudia Guerrerio
Master of Chaos
Rob Eades
Co-Founder at Flairbox
Christina Masching
Director of Partnerships at Salanga & Kinaki
Elliot Finch
Head of Technology at Investment Quorum