Welcome to the definitive glossary for digital marketing, email marketing, and (almost) every other marketing term you've always been afraid to ask about.

Email marketing generates $8.5bn of revenue every year for businesses. 

With over 4 billion users of email and numbers steadily growing year-on-year, every business can benefit from marketing its products and services through email.

But as the saying goes, knowledge is power.

Whether you’re new to digital marketing or have been doing it for years, there is always a new phrase or acronym to catch up with.

So here's our growing glossary of terms, phrases, and acronyms to help you get ace your digital marketing campaigns.