Disengaged Subscribers

What are disengaged subscribers?

Contacts are considered as disengaged when they no longer open emails sent to them. Typically, this is considered after around 6 months of inactivity, or after Bouncing from a consecutive series of emails.

Avoiding disengaged subscribers is essential to maintain a clean email list. Otherwise, email marketers will be paying to send campaigns which will never deliver a ROI.

Example

Marketers can segment a list of contacts who have bounced from their three most recent newsletters.

They can then either send a re-engagement campaign or remove these inactive contacts to clean up their list.

EcoSend makes it possible to identify disengaged subscribers, both via user tracking and Message Behaviour Segmentation.