Marketing Glossary
Marketing terms explained.
The definitive guide to every term, phrase, and acronym in the vast and complicated world of digital marketing.
Marketing terms.
Explore our collection of marketing terms and concepts to enhance your understanding of digital marketing.
A/B Testing
An experiment where you show two (or more) versions of something (such as an email) to comparable audiences simultaneously and compare their outcomes to determine which version performs better.
Read moreAbandoned Cart Emails
An email that is triggered when a user fails to complete a purchase.
Read moreAcceptance Rate
The percentage of emails that are accepted by the ISP (internet service protocol).
Read moreAnti-Spam Laws
Anti-spam laws exist in various countries and territories around the world to protect consumers from receiving unwanted (unsolicited) spam emails.
Read moreAutoresponder
An Autoresponder is an automatical email sent in reply to an initial email — often used for handling customer enquiries.
Read moreBCC
BCC stands for blind carbon copy.
Read moreBIMI
BIMI – or Brand Indicators for Message Identification — is the standard for consumers to see your brand logo in the emails you send them.
Read moreBlacklist
IP addresses or email domains associated with spam.
Read moreBounce Rate
The bounce rate in email marketing describes the percentage of emails which did not reach recipients.
Read moreCan-Spam Act
A law that applies to all commercial email messages to prevent unsolicited email communication.
Read moreCC: Carbon Copy
CC stands for carbon copy.
Read moreChurn
Churn in email marketing refers to amount of users unsubscribing from an email list.
Read moreClean Email List
A clean email list is when only active and engaged subscribers remain on an email list.
Read moreCleantech
Cleantech (short for clean technology) refers to technology which reduces or eliminates environmental harm.
Read moreCold Email
A cold email is an email that has been sent to someone without any prior knowledge of the sender.
Read moreContent Marketing
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage prospects.
Read moreCPM: Cost per Mille
CPM stands for cost-per-mille.
Read moreCRM: Customer Relationship Management
Customer Relationship Management is a system for managing a company's interactions with current and potential customers.
Read moreCTOR: Click-To-Open Rate
Click-to-open rate (CTOR) is a metric that compares the number of unique clicks to unique opens for a given email.
Read moreCTR: Click-Through Rate
The click-through rate is an important metric in email marketing.
Read moreDigital Marketing
Digital marketing is the vast field of using digital channels, platforms, and technologies to promote brands, products, or services.
Read moreDisengaged Subscribers
Contacts are considered as disengaged when they no longer open emails sent to them.
Read moreDKIM
DKIM (DomainKeys Identified Mail) is an email authentication method that uses digital signatures to verify that an email message was sent from an authorised domain and hasn't been tampered with.
Read moreDMARC
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication policy that helps domain owners protect their domain from email spoofing.
Read moreDouble Opt-In
Double opt-in occurs when a user signs up for an email list and then receives an email with a confirmation link to click to confirm they wish to subscribe.
Read moreEcoSend
EcoSend is the world's first sustainable email marketing platform.
Read moreEmail Delivery Rate
Email delivery rate measures the number of emails that arrive in your subscriber's inbox compared with the total number of emails sent.
Read moreEmail Domain
An email domain describes the sections of an email address that follow the @ symbol.
Read moreEmail List Scrubbing
Scrubbing an email list refers to the removal of inactive contacts.
Read moreEmail Marketing Automation
Email marketing automation is the streamlining and automation of email campaign creation, sending and testing.
Read moreEmail Scrapers
Email scrapers (also known as email extractors) collect email addresses from the internet so that email lists can be created.
Read moreESP: Email Service Provider
A service that enables businesses to send email campaigns to their audience.
Read moreForms
Forms are a lead generation tool which can be placed on a website to collect user data.
Read moreGDPR
GDPR stands for general data protection regulation.
Read moreHard Bounce
A hard bounce in email marketing is when an email does not reach the recipient due to a permanent reason.
Read moreHigh Volume Email Sending
High volume email sending is also known as mass email sending.
Read moreInactive Contacts
Contacts that haven't opened or engaged with any emails you've sent over an extended timeframe.
Read moreInfluencer Marketing
Influencer marketing is a strategy that involves partnering with individuals who have a strong online presence and a dedicated following to promote a brand.
Read moreIntegrated Marketing
Integrated marketing is a strategic approach that combines and coordinates multiple marketing channels and tactics to deliver a consistent, cohesive message.
Read moreLanding Page
A landing page in email marketing is the destination users will be taken to when they click on links throughout your email campaign.
Read moreOpen Rate
Open rate is a fundamental metric in email marketing that measures the percentage of recipients who open a specific email out of everyone who received it.
Read moreOpt Out
An "opt out" is another phrase for an "unsubscribe" — a request to be removed from an email list.
Read moreRe-Engagement Emails
A type of email campaign sent to inactive contacts to determine if they still want to be kept on the list.
Read moreROI: Return on Investment
Return on Investment refers to the calculation to summarise how much money you "get back" from an initiative you spend money on.
Read moreSegmentation
Segmentation involves only targeting certain users with a marketing campaign.
Read moreSend Limit
The maximum amount of messages that can be sent based on the email marketing plan.
Read moreSPF: Sender Policy Framework
SPF (Sender Policy Framework) is an email authentication method that helps prevent email spoofing by specifying which mail servers are authorised to send emails from your domain.
Read moreSubject Line
A subject line is a piece of introductory text which acts as a preview for the message contents.
Read moreUnsubscribe Rate
Unsubscribe rate in the context of email marketing refers to the percentage of recipients who opt out of receiving your emails.
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