Marketing GlossaryCTR: Click-Through Rate

CTR: Click-Through Rate

June 2025

What is CTR: Click-Through Rate?

The click-through rate is an important metric in email marketing.

Known as CTR for short, it measures the percentage of users who clicked at least one link within an email campaign.

Naturally, the higher the CTR the better, since more traffic will be driven to the website.

CTOR: Click-To-Open Rate

Digital Marketing

Start sending smarter campaigns that build your brand and the planet.

Designed for mission-led brands • Good for your growth and your impact • Risk-free to try