Issue #16 · May 22, 2026
Your best subscribers might not be receiving your emails
It won't show up in your reports. Your open rate might hint at it. But a quiet deliverability problem could already be costing you financially.
Read latest editionEcoSend Weekly Newsletter
Email marketing tips you can actually use.
Every Friday, get practical ideas on writing, ethical email marketing, and growing your audience.
Not sure yet? Read what you've been missing.
We publish every edition on the blog so you can catch up anytime. Browse recent issues below, then subscribe to get the next one in your inbox.
Actionable every week
Short, focused reads on copy, design, deliverability, and strategy you can apply straight away.
Ethical by default
Tips for growing your list and sending campaigns that respect subscribers and the planet.
From practitioners
Written by the EcoSend team — experts in email marketing and crafting newsletters that actually work.
Latest edition
Start with our most recent issue
Published 22 May 2026 — 4 min read
Past editions
Catch up on earlier issues — each one is a quick read with ideas you can use in your next send.
Issue #15 · May 15, 2026
They just signed up. Now what?
The first email someone gets from you sets the tone for every one after.
Read this editionIssue #14 · May 8, 2026
Why your donation appeals aren't converting
One story. One ask. One button. Crafting a donation email that converts.
Read this editionIssue #13 · May 1, 2026
Email design basics, and the five-second test your last campaign might fail
Good email design isn’t about looking “pretty”. It’s about earning and keeping the attention of your reader.
Read this editionIssue #12 · Apr 24, 2026
Trim the fat: tips for sending lighter emails
Lighter emails land better — for your readers, your deliverability, and the planet.
Read this editionIssue #11 · Apr 17, 2026
Your CTA isn’t a sell. It’s a door.
The best calls-to-action don’t push. They invite. Here are 5 tips to write one that works.
Read this editionIssue #10 · Apr 10, 2026
Are your emails accessible?
Accessibility is moving from “nice to have” to legal requirement. Here are 5 steps you can take today to make your emails more accessible.
Read this editionIssue #9 · Mar 27, 2026
Are you working in an ultraprocessed content factory?
Why nothing in marketing is sticking anymore and what you can do about it.
Read this editionIssue #8 · Mar 20, 2026
Spring clean your email marketing in 30 minutes
Spring is here, and it’s time to clean up your email marketing. Here are five small changes to make your emails simpler, lighter, and more effective.
Read this editionIssue #7 · Mar 13, 2026
How to write better marketing emails faster
Why your “email writing” problems are more likely to be process problems.
Read this edition
Issue #6 · Mar 6, 2026
5 tips to craft emails people actually read
Five simple principles, with examples, for emails that get opened, read, and clicked.
Read this editionIssue #5 · Feb 27, 2026
Does ethical marketing actually work?
The real tension at the heart of modern, ethical marketing: is it actually effective?
Read this edition
Issue #4 · Feb 20, 2026
The risk of AI in marketing
For marketers, AI lowers the barrier for creating “good enough” output. So what is the role of the marketer now and in the future?
Read this editionIssue #3 · Feb 13, 2026
Are you in a healthy relationship with your subscribers?
This Valentine’s Day, it’s time to think about the relationship we’re building with our subscribers. Would you want to be on your list?
Read this edition
Issue #2 · Feb 6, 2026
I posted a video every day for a month. Here’s what I learnt
The world of short-form video is unpredictable, addictive, and heavily reliant on luck, as James found out in January.
Read this editionIssue #1 · Jan 23, 2026
Most “best practices” aren’t for you
Feeling like you’re not doing email “right”? Don’t worry — most best practices weren’t intended for you.
Read this editionReady for next Friday?
Subscribe once and get practical email marketing tips in your inbox every week. Free forever.
Unsubscribe anytime. No spam. We respect your inbox.
Prefer RSS? Subscribe to the blog feed.