EcoSend Blog
Sustainable email marketing insights.
Tips, strategies, and stories to help you build better email marketing campaigns that respect both your audience and the planet.
Featured articles
Discover more insights and strategies for sustainable email marketing.
How The Odyssey could inspire your next campaign
What the images in your next email campaign could borrow from Christopher Nolan's masterpiece.
EcoSend awarded the Platinum Payroll Giving Quality Mark
We're incredibly proud to share that EcoSend has been awarded the Platinum Payroll Giving Quality Mark by Charities Trust.
What to check before you hit send
Once an email is gone, it's gone. Here's what email pros (and my mum) check before they send — and a checklist so you never forget again.
The hidden weight of a beautiful email
Big images look great — until they don't load. Here's what all that weight is costing you, and the fixes you can make.
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Explore our complete collection of email marketing insights and sustainable business tips.
Running an event? Steal this email sequence
Seven emails, each with one job. Steal the whole thing to get more event attendees.
Why "download our free guide" keeps failing you
Most lead magnets don't work. Here's how to attract fewer, but better subscribers — who might actually become your customers.
Owned vs rented audiences — why your list beats any algorithm
Your follower count feels like an asset. Really, it's a lease, and the landlord can change the terms whenever they like. Here's what you can do about it.
The unsubscribe is a feature, not a failure
Every unsubscribe feels like a small rejection. But here's why making it easy to leave makes everything else work better.
You don't need 50,000 subscribers to segment
Most segmentation advice assumes you have an enterprise budget and a data team. You don't, so we wrote this for you.
Growth tactics we don’t use (and why)
Fake countdowns, guilt-trip unsubscribes, pre-ticked boxes — they all work. Until they don't.
Your subject line has a secret accomplice: preview text
Most senders leave it blank, or forget it exists. Here's how to make it earn its place.
17 ways to grow your list (that are actually ethical)
Practical ideas to grow the subscriber base of your mission-driven organisation today.
Your best subscribers might not be receiving your emails
How a silent deliverability problem could be costing you financially.
They just signed up. Now what?
The first email someone gets from you sets the tone for every one after.
Why your donation appeals aren't converting
One story. One ask. One button. Crafting a donation email that converts.
Email design basics and a five-second test
Good email design isn't about looking “pretty”. It's about earning and keeping the attention of your reader.
Rescuing our trees from weeds — our April 2026 volunteering day
The EcoSend team return to The Paddock, a local conservation site, to rescue our baby trees from weeds.
Trim the fat: tips for sending lighter emails
Lighter emails land better — for your readers, your deliverability, and the planet.
Your CTA isn’t a sell. It’s a door.
The best calls-to-action don't push. They invite. Here are 5 tips to write one that works.
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