EcoSend Blog
Sustainable email marketing insights.
Tips, strategies, and stories to help you build better email marketing campaigns that respect both your audience and the planet.
Featured articles
Discover more insights and strategies for sustainable email marketing.
The unsubscribe is a feature, not a failure
Every unsubscribe feels like a small rejection. But here's why making it easy to leave makes everything else work better.
Every unsubscribe feels like a small rejection. But here's why making it easy to leave makes everything else work better.
You don't need 50,000 subscribers to segment
Most segmentation advice assumes you have an enterprise budget and a data team. You don't, so we wrote this for you.
Most segmentation advice assumes you have an enterprise budget and a data team. You don't, so we wrote this for you.
Growth tactics we don’t use (and why)
Fake countdowns, guilt-trip unsubscribes, pre-ticked boxes — they all work. Until they don't.
Fake countdowns, guilt-trip unsubscribes, pre-ticked boxes — they all work. Until they don't.
Your subject line has a secret accomplice: preview text
Most senders leave it blank, or forget it exists. Here's how to make it earn its place.
How to make your preview text count when most senders leave it blank, let it default to garbage, or forget it exists.
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17 ways to grow your list (that are actually ethical)
Practical ideas to grow the subscriber base of your mission-driven organisation today.
List-building advice is often written for ecommerce brands flogging trainers. Here are some ideas for mission-driven organisations like yours.
Your best subscribers might not be receiving your emails
How a silent deliverability problem could be costing you financially.
It won't show up in your reports. Your open rate might hint at it. But a quiet deliverability problem could already be costing you financially.
They just signed up. Now what?
The first email someone gets from you sets the tone for every one after.
The first email someone gets from you sets the tone for every one after.
Why your donation appeals aren't converting
One story. One ask. One button. Crafting a donation email that converts.
One story. One ask. One button. Crafting a donation email that converts.
Email design basics and a five-second test
Good email design isn't about looking “pretty”. It's about earning and keeping the attention of your reader.
Good email design isn’t about looking “pretty”. It’s about earning and keeping the attention of your reader.
Rescuing our trees from weeds — our April 2026 volunteering day
The EcoSend team return to The Paddock, a local conservation site, to rescue our baby trees from weeds.
The EcoSend team return to The Paddock, a local conservation site, to rescue our baby trees from weeds.
Trim the fat: tips for sending lighter emails
Lighter emails land better — for your readers, your deliverability, and the planet.
Lighter emails land better — for your readers, your deliverability, and the planet.
Your CTA isn’t a sell. It’s a door.
The best calls-to-action don't push. They invite. Here are 5 tips to write one that works.
The best calls-to-action don’t push. They invite. Here are 5 tips to write one that works.
Are your emails accessible?
Accessibility is moving from “nice to have” to legal requirement. Here are 5 steps you can take today to make your emails more accessible.
Accessibility is moving from “nice to have” to legal requirement. Here are 5 steps you can take today to make your emails more accessible.
Are you working in an ultraprocessed content factory?
Your audience need nutrition — here's how can you provide it to them
Why nothing in marketing is sticking anymore and what you can do about it.
Spring clean your email marketing in 30 minutes
Five small changes to make your emails simpler, lighter, and more effective.
Spring is here, and it’s time to clean up your email marketing. Here are five small changes to make your emails simpler, lighter, and more effective.
How to write better marketing emails faster
5 steps to writing higher quality emails faster, without losing quality.
Why your “email writing” problems are more likely to be process problems.
5 tips to craft emails people actually read
Simple principles, with examples, for emails that get opened, read, and clicked.
Five simple principles, with examples, for emails that get opened, read, and clicked.
Does ethical marketing actually work?
The question we're all asking, but no one wants to say out loud.
The real tension at the heart of modern, ethical marketing: is it actually effective?
The risk of AI in marketing
Why it's time to remind ourselves what good marketing is really all about.
For marketers, AI lowers the barrier for creating “good enough” output. So what is the role of the marketer now and in the future?
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