EcoSend Blog
Sustainable email marketing insights.
Tips, strategies, and stories to help you build better email marketing campaigns that respect both your audience and the planet.
Featured articles
Discover more insights and strategies for sustainable email marketing.
How to write better marketing emails faster
5 steps to writing higher quality emails faster, without losing quality.
Why your “email writing” problems are more likely to be process problems.
5 tips to craft emails people actually read
Simple principles, with examples, for emails that get opened, read, and clicked.
Five simple principles, with examples, for emails that get opened, read, and clicked.
Does ethical marketing actually work?
The question we're all asking, but no one wants to say out loud.
The real tension at the heart of modern, ethical marketing: is it actually effective?
The risk of AI in marketing
Why it's time to remind ourselves what good marketing is really all about.
For marketers, AI lowers the barrier for creating “good enough” output. So what is the role of the marketer now and in the future?
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Explore our complete collection of email marketing insights and sustainable business tips.
Are you in a healthy relationship with your subscribers?
Why it's time your email marketing took some relationship advice
This Valentine’s Day, it’s time to think about the relationship we’re building with our subscribers. Would you want to be on your list?
Sore arms, infinite crates, and exploding rice packets… 🍚
Our February volunteer day at Bow Food-bank!
I posted a video every day for a month. Here’s what I learnt
The world of short-form video is unpredictable, addictive, and heavily reliant on luck.
The world of short-form video is unpredictable, addictive, and heavily reliant on luck, as James found out in January.
Most “best practices” aren’t for you
Why it's time to stop worrying if you're doing email the "right" way.
Feeling like you’re not doing email “right”? Don’t worry — most best practices weren’t intended for you.
How to scrub your email list
Having a clean email lists ensures your email marketing efforts don’t go to waste. Scrub your contacts squeaky clean with EcoSend
Celebrate the holiday season with the EcoSend Advent Calendar
25 days of festive updates, improvements, and surprises for your emails
It’s the most wonderful time of the year… for your emails — with the EcoSend Advent Calendar. We’re announcing something new every day — some small, some big, and some just for fun.
Introducing the new EcoSend Partner Program
Earn recurring commission while championing the planet’s favourite email marketing platform
Share EcoSend with your audience and clients via our new referral links, and for each new customer, you’ll earn a share of recurring revenue.
Can software be a force for good?
Representing the SaaS for Good initiative at SaaStock and Blue Earth Summit.
James had a busy week attending two major events to represent the SaaS for Good initiative at SaaStock and Blue Earth Summit.
What is email warm-up?
When you have an email list, you can’t just start sending to everyone at once. Instead, you need to do some email warm-ups. Warming up your emails is an essential step that every sender must take. Otherwise, your campaigns might end up in the spam folder. Learn from the email experts here at EcoSend what […]
Introducing the Free Email Template Gallery
Beautiful, accessible, low carbon, free email templates for everyone
The EcoSend Email Template Gallery is your brand-new home for beautiful, accessible, high impact, low-carbon free email templates.
Counting carrots, packing potatoes, and tossing tomatoes
What we got up to on our September 2025 volunteering day.
As the UK weather slowly edges into Autumn, we’re swapping out our outdoor, conservation CSR days for something less weather-dependent. During the Autumn and Winter months, we’re delighted to spend our CSR afternoons helping out at local community food banks. And we’ve found none so welcoming as the lovely team and fellow volunteers at Bow […]
The top email newsletter fails and how to fix them
Email newsletters keep your customers in the loop about what’s new with your business. They offer something a little different to the typical sales email, as when done well, newsletters can come across as a more authentic way to nurture your audience. But so often, marketers approach email newsletters wrong. Then they give up, or […]
Digital stress and the wellbeing hacks to reduce it
Digital stress is something that is becoming increasingly talked about, especially as many of us now spend a lot of time staring at screens as part of our jobs. Likewise, when we want to communicate with friends and family, or even unwind in the evening, we often find ourselves in front of yet another screen. […]
The UK government wants you to delete old emails to save water
Deleting old emails is one of the ways you can help ease pressure on the UK’s water shortages. That’s according to a new press release issued by the Environment Agency. As the world’s first sustainable email platform, the EcoSend team is here to explain more about the environmental impact of emails. Crucially, how some simple […]
Introducing Gravity Forms integration
Collect subscribers on your Wordpress site with Gravity Forms and EcoSend.
The new integration with Gravity Forms makes it easy to collect subscribers on your Wordpress website.
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