Sustainable email marketing insights.

Trim the fat: tips for sending lighter emails

Lighter emails land better — for your readers, your deliverability, and the planet.

Lighter emails land better — for your readers, your deliverability, and the planet.

Your CTA isn’t a sell. It’s a door.

The best calls-to-action don't push. They invite. Here are 5 tips to write one that works.

The best calls-to-action don’t push. They invite. Here are 5 tips to write one that works.

Are your emails accessible?

Accessibility is moving from “nice to have” to legal requirement. Here are 5 steps you can take today to make your emails more accessible.

Accessibility is moving from “nice to have” to legal requirement. Here are 5 steps you can take today to make your emails more accessible.

Are you working in an ultraprocessed content factory?

Your audience need nutrition — here's how can you provide it to them

Why nothing in marketing is sticking anymore and what you can do about it.

Spring clean your email marketing in 30 minutes

Five small changes to make your emails simpler, lighter, and more effective.

Spring is here, and it’s time to clean up your email marketing. Here are five small changes to make your emails simpler, lighter, and more effective.

How to write better marketing emails faster

5 steps to writing higher quality emails faster, without losing quality.

Why your “email writing” problems are more likely to be process problems.

5 tips to craft emails people actually read

Simple principles, with examples, for emails that get opened, read, and clicked.

Five simple principles, with examples, for emails that get opened, read, and clicked.

Does ethical marketing actually work?

The question we're all asking, but no one wants to say out loud.

The real tension at the heart of modern, ethical marketing: is it actually effective?

The risk of AI in marketing

Why it's time to remind ourselves what good marketing is really all about.

For marketers, AI lowers the barrier for creating “good enough” output. So what is the role of the marketer now and in the future?

Are you in a healthy relationship with your subscribers?

Why it's time your email marketing took some relationship advice

This Valentine’s Day, it’s time to think about the relationship we’re building with our subscribers. Would you want to be on your list?

Sore arms, infinite crates, and exploding rice packets… 🍚

Our February volunteer day at Bow Food-bank!

I posted a video every day for a month. Here’s what I learnt

The world of short-form video is unpredictable, addictive, and heavily reliant on luck.

The world of short-form video is unpredictable, addictive, and heavily reliant on luck, as James found out in January.

Most “best practices” aren’t for you

Why it's time to stop worrying if you're doing email the "right" way.

Feeling like you’re not doing email “right”? Don’t worry — most best practices weren’t intended for you.

How to scrub your email list

Having a clean email lists ensures your email marketing efforts don’t go to waste. Scrub your contacts squeaky clean with EcoSend

Celebrate the holiday season with the EcoSend Advent Calendar

25 days of festive updates, improvements, and surprises for your emails

It’s the most wonderful time of the year… for your emails — with the EcoSend Advent Calendar. We’re announcing something new every day — some small, some big, and some just for fun.