EcoSend Blog
Sustainable email marketing insights.
Tips, strategies, and stories to help you build better email marketing campaigns that respect both your audience and the planet.
Featured articles
Discover more insights and strategies for sustainable email marketing.
Do you still sound like you?
Anyone in marketing or communications is faced with the same dilemma: embrace AI or get left behind. But how, without losing your voice to slop?
Struggling for ideas for your email newsletter?
Stop trying to reinvent your newsletter every week. Here are six formats you can return to when you're stuck.
How many CTAs should an email have?
Three equally-weighted asks aren't three chances. They're one chance, divided.
When is an interesting subject line just clickbait?
The workshop question I got pushed back on. Where is the line anyway?
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Stop designing emails like webpages
Your email isn't a tiny website. Here's how to design it like an email.
EcoSend Summer Update 2026
The biggest update we've ever made — an all-new email builder, automatic image optimisation, image editing, Review Mode, and our first year of B Corp.
Our B Corp Impact Report for 2025-26
One year on from certifying, an honest look at how we scored, what we've done since, and where we will focus next.
How The Odyssey could inspire your next campaign
What the images in your next email campaign could borrow from Christopher Nolan's masterpiece.
EcoSend awarded the Platinum Payroll Giving Quality Mark
We're incredibly proud to share that EcoSend has been awarded the Platinum Payroll Giving Quality Mark by Charities Trust.
What to check before you hit send
Once an email is gone, it's gone. Here's what email pros (and my mum) check before they send — and a checklist so you never forget again.
The hidden weight of a beautiful email
Big images look great — until they don't load. Here's what all that weight is costing you, and the fixes you can make.
Running an event? Steal this email sequence
Seven emails, each with one job. Steal the whole thing to get more event attendees.
Why "download our free guide" keeps failing you
Most lead magnets don't work. Here's how to attract fewer, but better subscribers — who might actually become your customers.
Owned vs rented audiences — why your list beats any algorithm
Your follower count feels like an asset. Really, it's a lease, and the landlord can change the terms whenever they like. Here's what you can do about it.
The unsubscribe is a feature, not a failure
Every unsubscribe feels like a small rejection. But here's why making it easy to leave makes everything else work better.
You don't need 50,000 subscribers to segment
Most segmentation advice assumes you have an enterprise budget and a data team. You don't, so we wrote this for you.
Growth tactics we don’t use (and why)
Fake countdowns, guilt-trip unsubscribes, pre-ticked boxes — they all work. Until they don't.
Your subject line has a secret accomplice: preview text
Most senders leave it blank, or forget it exists. Here's how to make it earn its place.
17 ways to grow your list (that are actually ethical)
Practical ideas to grow the subscriber base of your mission-driven organisation today.
The email platform that funds nature restoration
Beautiful emails, human support, and every campaign contributes to verified climate projects — so you can focus on growing.