Sustainable email marketing insights.

Most “best practices” aren’t for you

Why it's time to stop worrying if you're doing email the "right" way.

Feeling like you’re not doing email “right”? Don’t worry — most best practices weren’t intended for you.

How to scrub your email list

Having a clean email lists ensures your email marketing efforts don’t go to waste. Scrub your contacts squeaky clean with EcoSend

Celebrate the holiday season with the EcoSend Advent Calendar

25 days of festive updates, improvements, and surprises for your emails

It’s the most wonderful time of the year… for your emails — with the EcoSend Advent Calendar. We’re announcing something new every day — some small, some big, and some just for fun.

Introducing the new EcoSend Partner Program

Earn recurring commission while championing the planet’s favourite email marketing platform

Share EcoSend with your audience and clients via our new referral links, and for each new customer, you’ll earn a share of recurring revenue.

Can software be a force for good?

Representing the SaaS for Good initiative at SaaStock and Blue Earth Summit.

James had a busy week attending two major events to represent the SaaS for Good initiative at SaaStock and Blue Earth Summit.

What is email warm-up?

When you have an email list, you can’t just start sending to everyone at once. Instead, you need to do some email warm-ups.  Warming up your emails is an essential step that every sender must take. Otherwise, your campaigns might end up in the spam folder. Learn from the email experts here at EcoSend what […]

Introducing the Free Email Template Gallery

Beautiful, accessible, low carbon, free email templates for everyone

The EcoSend Email Template Gallery is your brand-new home for beautiful, accessible, high impact, low-carbon free email templates.

Counting carrots, packing potatoes, and tossing tomatoes

What we got up to on our September 2025 volunteering day.

As the UK weather slowly edges into Autumn, we’re swapping out our outdoor, conservation CSR days for something less weather-dependent. During the Autumn and Winter months, we’re delighted to spend our CSR afternoons helping out at local community food banks. And we’ve found none so welcoming as the lovely team and fellow volunteers at Bow […]

The top email newsletter fails and how to fix them

Email newsletters keep your customers in the loop about what’s new with your business. They offer something a little different to the typical sales email, as when done well, newsletters can come across as a more authentic way to nurture your audience.  But so often, marketers approach email newsletters wrong. Then they give up, or […]

Digital stress and the wellbeing hacks to reduce it

Digital stress is something that is becoming increasingly talked about, especially as many of us now spend a lot of time staring at screens as part of our jobs.  Likewise, when we want to communicate with friends and family, or even unwind in the evening, we often find ourselves in front of yet another screen. […]

The UK government wants you to delete old emails to save water

Deleting old emails is one of the ways you can help ease pressure on the UK’s water shortages. That’s according to a new press release issued by the Environment Agency.  As the world’s first sustainable email platform, the EcoSend team is here to explain more about the environmental impact of emails. Crucially, how some simple […]

Introducing Gravity Forms integration

Collect subscribers on your Wordpress site with Gravity Forms and EcoSend.

The new integration with Gravity Forms makes it easy to collect subscribers on your Wordpress website.

Gmail introduces new feature to declutter inboxes

Gmail has made a huge update to allow users to manage the types of emails they receive more easily.  In a post published on July 8th 2025, Gmail announced a new feature called Subscriptions.  By clicking on the Subscriptions feature, users can view all of the email lists they are currently subscribed to. As a […]

How a four day week could help the climate crisis

Working four days a week can improve employee productivity and job satisfaction. Fewer commutes can also have benefits for the climate too.

Introducing the Sustainability Events Calendar

Never miss another sustainability event

Never miss out on another sustainability event. The new free calendar website to list and discover upcoming sustainability events.