Sustainability

The eco way to send.

The planet is at the heart of everything we do.

Make the switch to EcoSend

Trusted by purpose-driven organisations around the world.

Our commitment to sustainability.

Sustainability may not be your top concern when choosing an email platform.

We believe that technology should serve both people and the planet.

Every feature, every line of code, and every hour of our day is spent on making EcoSend a more sustainable business.

Optimised infrastructure

We optimise our infrastructure to use as little energy as possible.

By building with the latest “serverless” technologies, we utilise energy only when you need us, and shut off infrastructure when you don't.

Renewable energy

We run on one of the most energy efficient cloud providers, Amazon Web Services (AWS).

In 2022, the electricity consumed in the U.S. East (Northern Virginia) region, where the majority of our infrastructure is based, was attributable to 100% renewable energy.

Transparent reporting

Our free email campaign carbon calculator gives you insights into the climate impact of your email marketing campaigns.

As a customer, EcoSend shows your estimated carbon footprint, and transparent metrics for our automated offsetting programs.

Automatic carbon offsetting

We work with many partners including TreeApp and Tree-Nation to automatically offset the estimate carbon emissions of your campaigns.

Your EcoSend account gives you visibility into these estimates, their calculations, and more information about all climate efforts.

Why sustainability matters in email marketing.

Email marketing has an environmental impact that often goes unnoticed.

Much like everything we do online, every email sent requires energy for processing, transmission, and storage.

With billions of emails sent daily, the cumulative environmental impact adds up into a problem worth tackling.

At EcoSend, we're committed to making email marketing a force for good — for your business, your customers, and for the planet.

The environmental impact of email.

Understanding how email has a carbon footprint.

Email marketing contributes to carbon emissions through:

  • Data center energy consumption: Servers require significant electricity for processing and cooling.
  • Network infrastructure: Data transmission across global networks consumes energy.
  • Storage requirements: Long-term email storage requires ongoing energy use.
  • Device energy: Recipients' devices consume energy to receive and display emails.

The scale of the problem.

Consider these statistics:

  • Over 350 billion emails are sent daily worldwide.
  • Each email can generate between 0.3 to 50 grams of CO2 equivalent.
  • Email storage accounts for significant data center energy consumption.
  • Spam and unwanted emails waste energy and resources.

EcoSend's sustainability approach.

Carbon-neutral operations.

We're committed to minimising our environmental impact:

  • Carbon footprint measurement: We regularly measure and track our carbon emissions.
  • Carbon offsetting: We offset our remaining emissions through verified carbon reduction projects.
  • Renewable energy: Our infrastructure partners use renewable energy sources.
  • Efficiency optimisation: We continuously optimise our systems for energy efficiency.

Sustainable infrastructure.

Our technical infrastructure is designed with sustainability in mind:

  • Green hosting partners: We work with data centers that prioritise renewable energy.
  • Energy-efficient servers: Our infrastructure uses the latest energy-efficient technology.
  • Optimised data processing: We minimise unnecessary data processing and storage.
  • Smart caching: We reduce server load through intelligent caching strategies.

Purpose-driven business model.

Our sustainability commitment extends beyond operations:

  • Selective customer base: We only serve purpose-driven organisations committed to positive impact.
  • Ethical business practices: We maintain high standards for environmental and social responsibility.
  • Transparent reporting: We openly share our sustainability practices and progress.
  • Continuous improvement: We regularly review and enhance our sustainability initiatives.

Join us in building a sustainable future.

Sustainability is not just about reducing harm — it's about creating positive impact.

By choosing EcoSend, you're not just getting a great email marketing platform. You're joining a community committed to making email marketing a force for good.

Together, we can build a future where technology serves both people and the planet.

Take the next step.

Every email sent with EcoSend is a step toward a more sustainable future. Let's make email marketing a force for good.

Frequently asked questions

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