Ensure your emails reach the inbox with EcoSend.

What is email deliverability?

Email deliverability is all about your emails successfully reaching your subscribers' inboxes.

It's not just about sending emails — it's about ensuring they arrive where intended and are seen by your audience.

Key factors that affect deliverability.

Several factors influence whether your emails reach the inbox:

• Sender reputation: Your domain's sending history and reputation with ISPs.
• Authentication: Proper setup of SPF, DKIM, and DMARC records.
• Content quality: Engaging, relevant content that doesn't trigger spam filters.
• List hygiene: Maintaining clean, engaged subscriber lists.
• Sending practices: Consistent sending patterns and reasonable volumes.

Best practices for high deliverability.

1. Build and maintain sender reputation.

Your sender reputation is crucial for deliverability success:

• Start small: Begin with a smaller list and gradually increase volume.
• Consistent sending: Maintain regular sending schedules.
• Monitor metrics: Track open rates, click rates, and bounce rates.
• Respond to issues: Address complaints and bounces promptly.

2. Implement proper authentication.

Email authentication helps ISPs trust your emails:

• SPF (Sender Policy Framework): Authorises which servers can send from your domain.
• DKIM (DomainKeys Identified Mail): Digitally signs your emails to verify authenticity.
• DMARC (Domain-based Message Authentication): Provides policy for handling unauthenticated emails.

3. Maintain clean email lists.

Regular list maintenance is essential:

• Remove bounced addresses: Hard bounces should be removed immediately.
• Clean inactive subscribers: Remove subscribers who haven't engaged in 6-12 months.
• Use double opt-in: Ensure subscribers actively confirm their subscription.
• Monitor engagement: Track opens, clicks, and other engagement metrics.

4. Create quality content.

Believe it or not, focusing on quality can lead to better reputation, and ultimately, deliverability!

While the term "quality" can be subjective, there are many well-established signs of a low quality email.

Your email content directly impacts deliverability:

• Avoid spam triggers: Steer clear of excessive capitalisation, spam words, and poor formatting.
• Balance text and images: Don't rely too heavily on images.
• Include unsubscribe links: Make it easy for subscribers to opt out.
• Test before sending: Use spam checker tools to identify potential issues.

5. Follow sending best practices.

How you send emails matters:

• Warm up new domains: Gradually increase sending volume for new domains.
• Segment your list: Send relevant content to engaged subscribers.
• Monitor sending times: Experiment with different sending times to find the best times for your audience.
• Use consistent "From" addresses: Maintain consistent sender information.

Common deliverability issues and solutions.

High bounce rates.

Too many emails bouncing back when you send a campaign?

• Clean your email list regularly.
• Use double opt-in to verify email addresses.
• Monitor and remove hard bounces immediately.
• Avoid purchased or rented email lists.

Low open rates.

Emails are reaching the inbox but aren't being opened

• Improve your subject lines to increase curiosity.
• Send at optimal times for your audience.
• Segment your list for more relevant content.
• Test different sending frequencies.

Spam folder placement.

Emails are being filtered to spam folders

• Improve your sender reputation through consistent sending.
• Ensure proper authentication is in place.
• Ensure you have clear unsubscribe links.
• Ensure you have permission to send to the email address.
• Avoid spam trigger words and poor formatting.
• Monitor and respond to spam complaints.

Monitoring and improving deliverability.

Key metrics to track.

Monitor these metrics regularly:

• Delivery rate: Percentage of emails that reach the inbox.
• Bounce rate: Percentage of emails that bounce back.
• Spam complaint rate: Percentage of emails marked as spam.
• Open rate: Percentage of delivered emails that are opened.
• Click rate: Percentage of opened emails that generate clicks.

Regular maintenance tasks.

Perform these tasks regularly:

• Weekly: Review bounce reports and remove hard bounces.
• Monthly: Analyse engagement metrics and clean inactive subscribers.
• Quarterly: Review sender reputation and authentication setup.
• Annually: Conduct a comprehensive deliverability audit.

How EcoSend helps with deliverability.

At EcoSend, we're obsessed with email deliverability. The best email in the world is useless if it doesn't reach the inbox.

Built-in deliverability features.

EcoSend provides an ever-growing list of features to improve your deliverability:

• Intuitive authentication setup: EcoSend makes it easy to configure SPF, DKIM, and DMARC records.
• Bounce management: Automatic handling of hard and soft bounces.
• Double-opt-in email verification: Ensure your subscribers actively consent to receiving your emails.
• Easy one-click unsubscribe: Make it easy for your subscribers to opt out of your emails (instead of marking them as spam).
• Human-in-the-loop sending approval: No one can send an email from EcoSend without our approval.
• Dedicated IP addresses: The option to use a dedicated IP address or range for large senders.
• Detailed reporting: Understand email sending volume and reputation across your account.

Dedicated to purpose-driven organisations.

Some email service providers welcome businesses of all shapes and sizes — with varying degrees of legitimacy. We're not like other providers.

We're incredibly selective about who we allow to send emails from EcoSend. EcoSend is dedicated to purpose-driven organisations, and making email a force for good.

By building a customer base of purpose-driven organisations, we ensure that our platform is used for good. This helps us maintain the highest possible levels of trust with subscribers, enabling us to uphold the highest standards for deliverability.

Expert guidance and support.

Our team provides ongoing support:

• Deliverability monitoring: We monitor your sending reputation and alert you to issues.
• Best practice guidance: Regular tips and recommendations for improving deliverability.
• Troubleshooting support: Help resolving deliverability issues when they arise.
• Inbox reputation monitoring: We monitor our reputation with major email providers to diagnose deliverability issues.

Advanced analytics.

Track your deliverability performance:

• Delivery rate tracking: Monitor how many emails reach the inbox.
• Bounce rate analysis: Understand why emails bounce and how to fix issues.
• Engagement metrics: Track opens, clicks, and other engagement indicators.

Getting Started with EcoSend.

Initial setup.

1. Domain authentication: We'll help you set up SPF, DKIM, and DMARC records.
2. List import: Import your existing email list, mapping properties and data to your EcoSend account.
3. Template creation: Create professional email templates that follow best practices.
4. Testing: Send test emails to verify deliverability.

Ongoing optimisation.

1. Monitor metrics: Regularly review deliverability and engagement metrics.
2. Clean lists: Remove bounced and inactive subscribers.
3. Test content: Optimise subject lines and content and experiment with different sending times.
4. Stay updated: Keep up with email deliverability best practices via the EcoSend blog and newsletter.

Need help with deliverability?

Our team of experts are here to help with any deliverability issues you may have:

• Support documentation: Comprehensive guides and tutorials.
• Best Practices: Check out the blog for regular updates on email deliverability trends.
• Troubleshooting: Get help resolving specific deliverability issues by getting in touch with our support team.

Email deliverability is an ongoing process. By following best practices and using EcoSend's tools, you can maintain high delivery rates and ensure your emails reach your audience effectively.