Forget dress down Fridays. How about ‘Don't show up at all’ Fridays?
No, having a shorter week isn’t about being lazy. Rather, the realistic truth is that it’s impossible to have the same level of energy on a Monday as you do at the end of the week.
Furthermore, what about the planet? All those extra commutes and additional business activity have an impact in terms of emissions generated.
Oh, and if you send emails on a Friday, your email carbon footprint will also be higher.
Discover how a four day week could just be the success to higher productivity, better employee satisfaction and also reduced carbon emissions.
Results Of Four Day Week Pilots (Taken From Various Studies)
22% rise in daily productivity
65% fewer sick days taken
71% reduction in feelings of burnout
60% reported it was easier to balance work and caregiving duties
39% of respondents felt ‘less stressed’ than before the pilot
48% increase in job satisfaction
64% increase in positive emotions at work
48% reduction in fatigue
Studies/stats referenced in this article:
📝 – 4 Day Week Global
📝 – BBC Future Planet
📝 – World Economic Forum
What the above statistics demonstrate is that a four day week is breaking ground in improving many areas of job satisfaction and even productivity.
This is before you even consider the benefits on the environment!
Four Day Work Week And The Climate Emergency
During the Covid lockdowns, fewer commutes saw dramatic positive improvements in cities all over the world. Namely in terms of reduced pollution and better air quality.
Notable examples included the Venice canals which ran clear for the first time in decades, and smog which all but disappeared in cities such as London, Los Angeles and Hong Kong.
Hong Kong during the Covid lockdown when the city’s air quality dramatically improved.
Referring specifically to the four day week pilot studies, and a reduced number of people commuting means reduced carbon emissions. That’s because fewer journeys are being taken, which ultimately means less emissions are generated as a result.
All of which mimics what we saw in the Covid lockdowns, yet without the same level of disruption for businesses.
Plus, there are secondary benefits of cutting commutes by 20% per week. This includes reduced congestion meaning less standing traffic and shorter journey times – all of these aspects help to reduce carbon emissions further still.
One study also found that a four day work week would reduce the UK’s carbon emissions by 127m tonnes. This is equivalent to taking all of the UK’s privately owned cars off the road.
With so many benefits to be had in terms of reduced carbon emissions, a four day week could prove instrumental in fighting climate change – especially if every business across the globe got on board.
Why A Four Day Week Makes Sense
Look at any pilot study for the four day week, and you’ll be hard pushed to find any real negatives. These are studies conducted on real businesses with real employees – so they are far from empty statistics.
The climate crisis is a major reason why companies are looking to switch from a five to a four day week.
But here are some other compelling reasons why the four day week is turning heads.
Potential For Much Higher Revenues
You might think ‘shorter working hours’ and ‘higher profits’ is an oxymoron.
However, research by the World Economic Forum reported companies which took part in a four day work week trial experienced a 37.5% boost in revenue, compared with the same time last year.
The ethos here is ‘work smarter not harder’. With a shorter working week, employees must focus more in the time they do have to work. So, the likes of procrastination or even pointless meetings are being given the boot.
In a nutshell, each working day is spent more efficiently when time is suddenly precious instead of a given. Increased productivity, not to mention more engaged employees all helps to drive profits for businesses.
A Five-Day Work Week Isn’t All It’s Cracked Up To Be
Let’s be honest. Do you put in the same amount of concentration and effort at 4pm on Friday, compared with what you did at 9am on Monday?
No, because you’re tired from a long week. Plus your thoughts are naturally on the weekend. This isn’t being a ‘bad’ employee or company founder by the way – this is simply the natural ebb and flow of the week taking its toll on us as humans.
So why do we drag out the week, when really our best ideas are probably behind us? Often, because we think we ‘should’ rather than there being any real benefit.
But as the above point has shown with regards to increased profits from a four day week, five days doesn’t necessarily mean better results, especially if your thoughts are elsewhere.
Better Work/Life Balance
Take your pick at the generational issues many of us are facing at the moment. You’d be surprised how a four day work week could at least help in not making that thing any worse.
Here are just a few:
Unaffordable cost of childcare for working parents – at least one parent free an extra day per week due to a shorter working week (potential for 40% savings in childcare costs if both parents only work four days).
Parental guilt of working parents – more time available to spend with children or at least pick them up from school more often.
Poor physical health – more time to exercise or seek medical attention for existing conditions (plus rest from work!) due to having that extra day off.
The list really does go on and on, especially if that 5th working day can be used to combat any personal issues.
In the 4 Day Week pilot, 54% of respondents said it was easier to “balance work with household jobs – and employees were also more satisfied with their household finances and relationships.”
As a result, when employees are at work, they are more likely to be engaged and focused on the task at hand. That’s because they are less distracted with issues they previously felt unable to solve due to a heavy work schedule.
Increased Talent Retention
During the 4 Day Week pilot, resignations at the 100 companies which took part in the pilots fell by 57%. This was interpreted as a shorter working week helping to retain talent in organisations.
As we know, better employee retention means reduced hiring and onboarding costs. Plus, better consistency within the company and for customer experience in general.
So for any company wishing to retain its employees for longer, a shorter working week is a very attractive prospect. This is especially the case for any industry associated with high levels of stress or burnout.
Improved Mental Health
The 4 Day Week pilot also revealed a 43% increase in improved mental health compared with before the pilot. It noted instances of anxiety and negative emotions had also reduced.
When you think about why this is the case, it is not the simple fact that ‘people dislike their work, and a four day week means they are working less’, rather a four day week allows for more time to:
💚 - Catch up with friends and family
💚 - Replenish sleep
💚 - Exercise
💚 - Visit the doctor or healthcare providers
💚 - Partake in hobbies or volunteer work
💚 - Recover from stressful environments
💚 - Cook healthy food (rather than order takeout)
💚 - Experience cultural attractions
💚 - Spend time in nature
All of this once again means that when employees are at work, they are more likely to feel happier and engaged, because their needs as a human are being met outside of work.
In contrast, feeling overworked, exhausted or even suffering with a chronic health problem while at work can all contribute towards poor mental health – especially if a hectic five-day week leaves little time to address these issues.
With one in four people experiencing a mental health issue each year, a four day week could be just as instrumental in improving this statistic in addition to all the benefits on the climate.
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There are so many ways to reduce your carbon emissions as a business – something each of us must do to fight the climate crisis.
While a four day week is a major change that may take time to implement, something you can do today is to switch your email marketing to a greener provider like EcoSend.
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