Marketing GlossaryCan-Spam Act
Can-Spam Act
June 2025
What is the Can-Spam Act?
A law that applies to all commercial email messages to prevent unsolicited email communication.
To comply with the Can-Spam Act, email senders must:
- Inform recipients where the sender of the message is located (a physical address)
- Identify the message as an ad
- Avoid using misleading subject lines
- Provide the option for recipients to unsubscribe
- Honour opt-opt requests in a timely manner
- Monitor others who have access to their subscriber list (i.e. a marketing agency)
Every email which violates the CAN-Spam Act can be subject to a $50,120 fine making non-compliance extremely costly.