Segmentation

What is Segmentation?

Segmentation involves only targeting certain users with a marketing campaign. The reason why segmentation is used is because the messaging is more personalised, and therefore, is more likely to be successful in its aims.

It is possible to segment users based on any number of factors. This ranges from their job titles to their position with the sales funnel, along with any other personal attributes that may matter for the campaign.

Segmentation is also the opposite of 'send-to-all' email blasts.

Example

Using EcoSend, it is possible to toggle between different categories. In this case, we've selected 'decision makers'.

This means if we send a campaign just to this group, then the messaging will be ultra targeted to a specific group of users.

Check out more examples on how to filter your audience using EcoSend, or view our video-tutorial.