Abandoned Cart Emails

What is Abandoned Cart Emails?

An email that is triggered when a user fails to complete a purchase.

Abandoned cart campaigns are designed to tempt the user back to the page so that they will complete the purchase. The subject line and copy of an abandoned cart email should include a clear CTA that provides a gentle yet actionable nudge.

Approximately 45% of all abandoned cart emails are opened, making the technique incredibly effectively when done well.

In short, abandoned cart emails help capture what would have otherwise been a lost sale through direct engagement with the user who left the page.

Example

An online clothing store notices that a customer added a pair of jeans and a sweater to their cart but left the website without completing the purchase. 24 hours later, they automatically send an email with the subject line "You left something behind!" The email shows images of the items left in the cart, includes a direct link back to the checkout page, and offers a 10% discount code valid for the next 48 hours to encourage completion of the purchase.