Email Marketing Automation

What is Email Marketing Automation?

Email marketing automation is when an email marketer uses software which streamlines and automates various aspects of email campaign creation, sending and monitoring.

As well as storing user data, email marketing automation can create mass email campaigns, while giving the ability to segment users for more effective marketing.

Email automation also allows for a better understanding of email campaign performance, with aspects such as bounce rate, click-through rate, open rate and much more easily available to view and track.

EcoSend is one such example of an email marketing automation platform.

Example

Email marketing automation in action includes setting up welcome email sequences that automatically send when someone subscribes, birthday emails that trigger based on customer data, and re-engagement campaigns that activate when subscribers haven't opened emails for a certain period. These automated workflows save time while delivering personalised experiences at scale.