Marketing GlossaryChurn

Churn

June 2025

What is Churn?

Churn in email marketing refers to amount of users unsubscribing from an email list.

Another meaning for churn is when a business loses a customer. Coincidentally, email marketing can be used to prevent churn.

Example

EcoSend allows users to view those at risk of churn so that re-engagement campaigns can be sent to prevent revenue loss.

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