Black Friday is about shopping. Buy Nothing Day is about not shopping.

Hello {{ first_name }}!

Black Friday is just around the corner...

You're probably receiving endless emails urging you to purchase products at discounted prices. The message is clear: don't miss out!

But we're not doing that.

No.

In fact, we're not fans of Black Friday at all. Most of us don't need more stuff. And time-based offers tend to push us into making irrational decisions about buying products or gifts that will likely end up in landfill someday.

That's why we're supporting Buy Nothing Day this year. It's the same date: the last Friday of November, but the message is simple:

Don't buy from us for one day.

Thank you for your understanding, and help us spread the word.

Paws and love,

Hugo x

Buy Nothing Day Info

Buy Nothing Day takes place on Friday November 28th. It's a 24 hour detox from consumerism and an opportunity for you to tune into the impact we have on the environment through shopping.

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