Introducing Intelligent Unsubscribe Logic

To counter an increase in automated Unsubscribe activity, our Product team have introduced conditional double-click Unsubscribe logic to EcoSend email campaigns 💪

Respecting users' deliberate choices to unsubscribe from email communications is a core part of EcoSend's service as an email platform.

🤖 We have however, recently seen an uptick in automated unsubscribe events. These are typically triggered by automated email-link crawlers, resulting in non-deliberate unsubscribe actions.

In order to prevent users from being unintentionally unsubscribed from your email campaigns, we are delighted to introduce conditional double-click unsubscribes.

This means if an EcoSend email is received, and the unsubscribe link is immediately 'clicked' by an email crawler immediately after receipt, a confirmation page will be generated requiring a second click in order to confirm the unsubscribe.

This way, we ensure automated actions do not result in unsubscribes, but intentional unsubscribes remain respected.

If an EcoSend email is received, and the unsubscribe link clicked after a reasonable delay, our usual one-click unsubscribe action will be triggered.

This ensures that deliberate user requests to unsubscribe are immediately actioned, preventing user frustration and unnecessary friction, which can otherwise lead to users filing spam complaints.