More help with Open Rates in EcoSend

Open Rates aren't what they used to be.

While they're a well-established industry standard for measuring the success of a campaign, they are subject to caveats and inaccuracies that are beyond the control of any email marketer.

Now, when you hover over the Opens number in Details view for a sent Broadcast, you'll find a helpful tooltip that explains how open rate is calculated, along with additional helpful information about Open Rate metrics.

Be sure to check out our Digital Marketing Glossary for more information on open rates.