About the customer
As a Certified B Corp since 2012, Cultivating Capital envisions a world in which all beings live with dignity. To make this vision a reality, we equip businesses with the community, knowledge, and support to use business as a force for good.
We still believe this to be true, and we also believe that this change must start within ourselves and our own organization. Our mission, vision, and values are what fuel us and guide us in upholding our commitment to effect lasting, positive change.
Specifically, we focus on helping companies to recertify as B Corps, including by leveling up to meet the new, more impactful standards.
The challenge
The team at Cultivating Capital were first made aware of EcoSend following an introduction by Tim Frick of MightyBytes.
Cultivating Capital were interested in understanding how they could address the carbon footprint of their email campaigns, as well as explore an alternative to their current email provider; Mailchimp.
Results
To begin their migration, the team at Cultivating Capital deployed the EcoSend Mailchimp Importer to bring across their audiences from Mailchimp, along with all associated tags and custom data.
This was an important first step, to ensure the team could continue to segment between Clients and Prospects within their database, as well as differentiate between confirmed and prospective B Corps.
Having migrated their audiences, the next step was installing EcoSend Forms on the Cultivating Capital website.
Cultivating Capital deploy both embedded EcoSend Forms for BCorp Consultancy enquiries, and EcoSend pop-up Forms for sign-ups to their Newsletter.
With their audience imported, and new sign-ups entering into their Contacts area from the new Forms, Cultivating Capital were ready for the final stage of migration; uploading their email template and sending their first campaigns.
The EcoSend Design team uploaded Cultivating Capital’s Newsletter template from Mailchimp, ensuring the Cultivating Capital team were ready to complete the migration and send out their first climate-conscious Newsletter!
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