The Digital Marketing Glossary
Search glossary…
CPM
CPM stands for cost-per-mille.
'Mille' is French for one thousand, and so CPM refers to the cost per thousand emails sent.
Understanding the CPM helps email marketers work out their overall ROI.
Search glossary…
CPM stands for cost-per-mille.
'Mille' is French for one thousand, and so CPM refers to the cost per thousand emails sent.
Understanding the CPM helps email marketers work out their overall ROI.