CRM: Customer Relationship Management

What is CRM?

CRM (Customer Relationship Management) is a system that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve business relationships with customers, assist in customer retention, and drive sales growth.

Example

EcoSend provides CRM integration capabilities that allow you to sync your email marketing data with your CRM system, ensuring all customer interactions are tracked and managed in one place.