The Digital Marketing Glossary

The Digital Marketing Glossary

Level-up your digital marketing knowledge with EcoSend.

Level-up your digital marketing knowledge with EcoSend.

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GDPR

GDPR stands for general data protection regulation.

The GDPR act came into force in 2018 and sets out specific ways that personal data can and cannot be used.

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Grow your business sustainably

Get the EcoSend Weekly newsletter — inspiration, helpful tips, and a good giggle, every Friday.

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Get the EcoSend Weekly newsletter — inspiration, helpful tips, and a good giggle, every Friday.

Expand your digital marketing knowledge

Expand your digital marketing knowledge

Our glossary of marketing terms, acronyms, and phrases you were too afraid to ask about.

Our glossary of marketing terms, acronyms, and phrases you were too afraid to ask about.

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A/B Testing

Abandoned Cart Emails

Acceptance Rate

Anti-Spam Laws

Autoresponder

BCC

BIMI

Blacklist

CC

Can-Spam Act

Churn

Clean Email List

Cleantech

Click-Through Rate (CTR)

Click-To-Open Rate (CTOR)

Cold Email

CPM

Disengaged Subscribers

Double Opt-In

EcoSend

Email Domain

Email List Scrubbing

Email Marketing Automation

Email Service Provider (ESP)

Email Scrapers

Forms

GDPR

Hard Bounce

High Volume Email Sending

Inactive Contacts

Landing Page

Open Rate

Opt Out

Re-Engagement Emails

Return on Investment (ROI)

Segmentation

Send Limit

Subject Line

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

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  • Free Email Templates

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  • Automated Campaigns

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  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API