Set a fallback on Variables in the Drag & Drop email builder

You can now set a fallback on Variables (aka "Merge Tags") in the Drag & Drop email builder.

This update enables you to more easily insert Variables and set a fallback on each, so your campaigns can be reliably personalised at scale.

Variables are the perfect way to make each of your emails feel tailored and personal, without having to write different copy for every recipient.

This is a small step that makes it easier for you to build more personal relationships with your contacts.