Personalise EcoSend campaigns with Variables!

Personalise your messages 👋

Variables are a flexible and powerful way to personalise your messages at scale.

The more properties and events you track against your contacts the more options you’ll have for personalising your messages.

Examples of common Variables you might like to use:

• Address your contacts by their first name or last name.

• Mention the current plan a customer is currently on.

• Thank customers for their loyalty one year after their sign up date.

• Notify customers of their current usage levels – e.g. “So far you’ve added 200 photos.

• Refer to recipients' Country or Company Industry.

• Thank your Members or regular Donors for their support to your charitable organisation.

The method for using Variables will depend on whether you are creating campaigns via EcoSend Simple Email, Drag & Drop Builder, or Custom HTML.

Simple Email

You can personalise both the body of your message and the subject line of a Simple Email email with Variables, simply type '{{' to bring up
the Variable picker.

Drag & Drop Builder

Within your Text box field, write out your Variable and select it in full. Then click Merge Tags. This will open the full list of available Variables in your platform, from which you can click to select your chosen Variable.

Custom HTML

If you are writing your own HTML you will need to write the full Variable code. For example, to create the 'First Name'
property you would write out {{first_name}}

Add Variables to URL campaign links

You can also add Variables into URLs. This can be useful for sending custom property information into other platforms, such as Typeform.

The code to insert into the URL, such as for identifying an email property, would be ?email={{email}}

For example, if you wanted to include a user's email within a Typeform link, you could create the following:

https://typeform.com/[formlink]?email={{email}}

This would then pull through, as an example https://typeform.com/[formlink]?email=chris@ecosend.io

NB. ⚠️ Please note, Variables in URLs should only be used with url-safe characters.