Email marketing offers the best ROI of any marketing channel.
But here’s a thought: Are you putting in enough effort to grow your list with warm and engaged leads?
Your list is only valuable if people actively engage with your email campaigns, including any email newsletters you happen to send.
EcoSend is the world’s first sustainable email platform and we provide newsletter functionality within our vast array of features.
So that you can maximise your email newsletter ROI, here are 15 incredible examples of how to get people to sign up for your newsletter from across the internet.
Conscious Life & Style
As a sustainable newsletter tool, we especially love to see sustainable email newsletters!
We’ve all (sadly) heard of fast fashion, but Conscious Life & Style is on a mission to bring you slow fashion. In a nutshell, focusing on longevity rather than the here and now which can also help save money as well as the planet.
This email newsletter signup features a fantastic CTA that succinctly yet effectively highlights what the newsletter is about. Mentioning that you will be joining thousands of other subscribers can also add that extra encouragement to get users to sign up.
A special mention for the fun pop-up signup prompts that appear elsewhere on the Conscious Life & Style website. They feel ultra friendly rather than overdoing a sense of urgency which we see all too often elsewhere.
GymBird
Another company also leading with a strong CTA on their newsletter signup form is GymBird.
Crucially, GymBird taps into the core reasons why you would be researching gyms near you, including how getting healthy can be incredibly transformative.
Power words like ‘crush your goals’ really hammer this home.
Unlike sticking the newsletter signup form in the website footer, GymBird has created a dedicated page for their form. For internal linking opportunities, a signup page can work really well.
Overall, this newsletter form leaves you feeling motivated and ready to hit the gym.
CNBC Make It
You don’t always have to deliver your call-to-action using snazzy graphics. Sometimes, simple yet effective copy will do, as CNBC demonstrates perfectly with its Make It newsletter signup page.
Telling users that they will receive ‘Tips to be more successful with your money, work and life’ is a great way to sell the content. This also helps give a level of expectation about what users can expect if they subscribe.
Notice that this signup form also has an opt-in to ensure compliance with things such as GDPR and the CAN-SPAM Act. Having a checkbox can also reduce spam signups, ensuring your list is only filled with credible subscribers.
FedEx
Was today the day you learned that the FedEx logo has an arrow hidden in it to denote the fact it’s a delivery service?
You're welcome, courtesy of a rather expensive graphic design degree I don’t use.
But back to FedEx and well, it’s not just parcels they are looking to deliver with their newsletter signup form, as they also aim to deliver regular context direct to your inbox.
This eye catching signup form does the trick. On the previous page, users are also told they can choose what they want to hear about ‘their way’. Making the user feel in control is an excellent use of customer engagement to drive sales.
Hotel Chocolat
If you really want to encourage users to sign up for your email newsletter, making them feel like a VIP like Hotel Chocolat is one way to do it.
Another great tip which has been demonstrated here is offering users an incentive if they sign up to your list. Given the average ROI of email marketing is $42 for every $1 spent, offering users a one-time discount could actually work in your favour.
Of course, including a delectable array of chocolate imagery in your form is also another method of winning folks over. We’re sold!
P.S. Hotel Chocolat if you happen to be reading this and want to partner with FedEx above to deliver us a truckload of chocolate there won’t be any complaints here. *Ahem*.
The Atlantic
How do you fuse highbrow news and digital technology to create an on-brand newsletter signup form for a publication such as The Atlantic?
Well, take a look. Using serif fonts and a clean design aesthetic, The Atlantic’s newsletter sign up page is as close to holding a newspaper in your hand as you can get. If you listen closely, you can even hear the crinkle of the pages.
Just like the stories found on its website, this newsletter form has been carefully crafted rather than thrown in just for kicks.
Users can also select which types of news they would like to hear about providing a highly personalised experience.
New Scientist
Sticking with giving users the ability to choose what type of content they subscribe to, and check our New Scientist’s option for signing up for paid newsletter content.
Charging users to receive your newsletter won’t be the right fit for every company. But in the case of the New Scientist where users will receive professional insights, it can definitely work as a revenue generating strategy.
An aspect we really like about this signup form is that the colour coding and simple checkboxes feel really engaging. So rather than feeling like a hassle, users can very quickly decide what they actually want out of their signup.
Haus Labs
Moving on from scientific labs to Haus Labs, and Lady Gaga is hoping to p-p-p-poke a few of you into signing up to her newsletter with this teal toned pop-up form.
While we’ve mostly focused on newsletter signups that have an embedded website form or their own page, it’s good to shine a line on pop-up forms too.
For ecommerce websites especially, pop-up forms are excellent for capturing shoppers as they browse your site.
Lego
Staying on the theme of ecommerce, and what if the content isn’t just aimed at adults?
Lego perfectly demonstrates how to create a newsletter signup form that is suitable for all ages. As you would expect for Lego, the signup prompt is engaging, creative and fun.
Crucially, this signup form isn’t just trying to sell you something. Instead, it taps into your imagination to help you get the most out of products you may have already purchased.
NASA
If you do happen to build a rocket ship out of Lego, why not take it and indeed your email campaign success to the moon?
Even NASA has put effort into its email newsletter signup form, promising you can ‘explore the universe from your inbox’.
This particular form is a great example of why email newsletters aren't just for ecommerce. Instead, they can also cater to curious minds.
It's Nice That
It’s Nice That is a digital magazine which showcases the work of creatives such as artists, illustrators and filmmakers from across the globe.
While browsing the website, an email signup form appears at the side of the page. As an alternative to a pop-up form which typically appears in the centre of the page, this feels much less intrusive rather than bringing your scrolling to a complete stop.
The form itself is engaging without overloading in terms of the imagery or amount of copy. It finishes up with a friendly CTA, which again doesn’t make this form feel like ‘work’.
Instead, the work of the talented creatives remains centre stage.
Financial Times
Does highbrow always have to mean bland and boring?
Well, for the Financial Times and its email newsletter signup page, no it doesn’t!
Users can scroll through a list of topics, each with their own cover image and brief description. The topics are also neatly categorised covering aspects such as business and finance, careers, trade, education and opinion.
Whoever designed this signup page has remembered the important fact that visual psychology can make the difference between getting a conversion or not. If you know anything about digital marketing and in particular UX here, you’ll know exactly what we mean.
NimbleFins
Why not maximise signups by also making your newsletter signup form SEO-friendly?
NimbleFins has done exactly that, by answering all of the top questions users may have about its weekly newsletter.
On this page, you’ll also see two examples of the signup form, including a signup form which appears on every page. By including a signup form on all pages, this works to increase visibility to encourage as many people as possible to subscribe.
Even better, the signup page also publishes previous editions of the newsletter!
The clean web design is also SEO-friendly as it ensures a fast load time for users.
Top tip: Websites that are fast to load also have a lower carbon footprint.
Search Engine Journal
Staying on the topic of SEO, check out this newsletter signup form from Search Engine Journal.
Cleverly positioned at the end of each page, the form is easy to spot thanks to its engaging black, grey and lime colour scheme.
Crucially, this positioning means that no matter which page you enter the site from, the signup form is always extremely visible.
Also, SEJ has included some user options which double as fantastic segmentation tools. Collecting the first name as well as the email address also allows for greater personalisation of the email campaigns.
After so much SEO talk, the next logical step is to show you how Google does its email newsletter form.
Google’s branding is pretty iconic. If you’ve ever spent any time reading its documentation or even watching any Google Search Central videos on YouTube, you’ll know that Google invests a lot of energy in its custom illustrations.
Beyond staying on-brand, these little touches create a more unique approach. For any company wanting to get more email newsletter subscribers, there’s definitely something to learn about the art of not looking like a cookie-cutter version of every other website.
EcoSend
May we throw in a cheeky 16th email newsletter signup example?
Thanks!
What you are looking at here dear viewers is our own signup form for the EcoSend Weekly newsletter.
This form was made using the EcoSend Forms builder. We (and our customers!) also make our newsletters using EcoSend.
But if you want to hear something really cool: Our systems run on renewable energy sources and we plant trees when emails get sent via our platform. In other words, this signup form and the newsletter which is sent in response is better for the planet!
So, if you are looking to reduce your carbon footprint as a business, sustainable email tools plus other eco-friendly software is the way to go.
EcoSend—Build Your Newsletters Using Our Sustainable Email Platform!
After viewing so much newsletter signup inspiration, are you ready to build own so that you too can send awesome content to your subscribers?
Well, you’re in the right place especially if you join us here at EcoSend!
EcoSend is an email marketing platform with a difference. That’s because when you send any email campaign including newsletters, we’ll reduce the carbon footprint of your messages.
As an EcoSend user, you’ll also get access to our incredible Form Builder. In just a few minutes, you can create email signup forms that you can embed into your website. Or, you can trigger your forms to pop up on your website to encourage users to subscribe.
All of this and more is waiting for you with a free 7 day trial. We'll see you shortly!
