Are you here because you can’t stop pondering about what email marketing will look like in 2025?

The crystal ball 🔮 (well, Statista) tells us there will be 4.6 billion users of email in 2025. 

So your curiosity could just pay off, especially as email marketing also currently generates an average of $42 ROI per $1 spent.

Making your email campaigns sharper than ever for 2025 is just 5 tips away thanks to the email marketing experts here at EcoSend.

A Greater Push Towards Sustainable Email Providers

According to Statista, 376.4 billion emails will be sent per day in 2025.

That might be great for business, but not so great for the planet since email has a carbon footprint. 

In 2025, if you haven't already switched to a sustainable email provider to lower your email-based emissions then now is definitely the time.

As the world’s first sustainable email platform, EcoSend offers businesses a greener alternative to other email providers.

EcoSend has all the features needed to send impactful email campaigns. However, its servers are powered by renewable energy sources to reduce the carbon footprint of your emails.

For any business which takes its commitment to the environment seriously in 2025, sustainable email marketing just makes sense. 

Beyond being a trend, sustainable email is the way forward for every business.

Adapting Your Email Campaigns To Apple Mail On iOS 18

If you kept up with the news in 2024, you might know that Apple Mail on iOS 18 is going to be one of the biggest changes for email marketers in 2025. 

That’s because Apple announced various changes coming to the Mail app on iOS 18.

Since Apple Mail currently holds the largest audience share of any email client (48.33%), email marketers need to know how their campaigns will look different for subscribers in 2025 and beyond. 

Aspects that will be changing include:

• On device categorisation

• Digest view for commercial emails

• User ability to re-categorise mail 

• Apple intelligence features 

Let’s also not forget the Apple Vision Pro which offers your emails in spatial form. 

As all these new technologies come to the forefront, how your emails appear to your subscribers will inevitably change. Marketers will need to ensure their campaigns remain fully responsive whatever the device, or risk lower ROIs. 

Digest Format Email Templates 

It’s no coincidence that the likes of YouTube Shorts or TikTok are some of the most consumed forms of media on the internet these days. Our attention spans or lack thereof are to blame. 

Researchers have found the average attention span is now just 47 seconds, which is down from 2.5 minutes back in 2004. 

Short form videos might make sense for keeping your video marketing snappy, but how do you keep people interested in your email campaigns?

Take a leaf out of the Really Good Emails book by opting for digest formats within your email templates. 

A digest format features short snippets of content so that users can quickly jump to what they are interested in without having to wade through endless amounts of text. 

Not only does this email trend help boost engagement, but it also doesn’t require hours of effort to do making it a win-win for your wider marketing team. 

Relationship Building Email Strategies 

Look beyond relying solely on promotional emails in 2025 if you want to engage your customers and ultimately build brand loyalty. 

That’s because straight-up sales emails often feel one-sided, especially when that’s the only type of email you send to your customers. 

Instead, try relationship emails which as the name suggests work on building a relationship with your subscribers. 

Examples of relationship emails can include:

• Advice emails

• Apology emails

• Birthday emails

• Feedback emails

• Milestone emails

• Rewards emails

• Thank you emails

• Welcome emails

By sending relationship building emails you tap into the wants and needs of your subscribers. But more than that, you treat your subscribers like the humans they are, instead of only thinking of them as sales prospects. 

An End To Urgency-Creating Emojis In Subject Lines

Imagine if every day on your way to work, you encountered someone yelling into a megaphone.

Or, someone holding a ticking clock in your face telling you about an impending deadline they made up just to sell something. 

You’d want them to go away right?

So why is it that marketers continue to use the megaphone, clock and sand timer emojis in their subject lines as if it's going to work every time for every message?

Not only have these three emojis been used to death, but they also represent the most unimaginative way to get attention from your subscribers.

As we all know, when you overdo a sense of urgency in marketing, your subscribers will eventually stop listening. This could encourage negative actions such as not opening your campaigns anymore, not clicking through to your website and worst of all unsubscribing. 

So for 2025, it’s time to value your subscribers’ time as well as their well-being when crafting subject lines. Instead of shouting everything in ALL CAPS and using a bunch of attention grabbing emojis, you heard it here first that humanised email marketing is making a comeback. 

Thinking Of Switching Your Email Tool In 2025? Try EcoSend

If you’re interested in keeping up with the latest email marketing tips and techniques, could we also tempt you to try a new email platform?

For those of you who are new here, EcoSend is the #1 Eco-friendly Mailchimp alternative for purpose-driven brands.

We reduce the carbon footprint of your campaigns so that you can succeed at email while also lowering your CO2 emissions as a business.

Start your free trial of EcoSend today to get started.

Or, are you interested in getting the grand tour first? Book a demo call and we’ll be in touch shortly.