7 Benefits Of Switching To A Sustainable Email Marketing Platform

21 May 2023

If you’re new here, EcoSend is the world’s first sustainable email marketing platform.

That’s right, your digital marketing has a carbon footprint. But don’t worry, as EcoSend is here to solve that by running on renewable energy and planting trees on your behalf. 

But let’s assume that for right now, you’re using another email marketing platform for your campaigns. That means you might not even be aware that a greener alternative exists.

We’d be happy to give your team a personalised demo of EcoSend, to show you what we’re all about.

In the meantime, we want to focus on the benefits of switching sustainable email marketing platform such as EcoSend for your business.

So let's begin.

Your Business Will Lower Its Carbon Footprint

There’s no better place to start than the obvious, especially when it involves helping the planet!

When it comes to cutting carbon emissions, it can seem like an impossible mission. But it’s worth remembering that even smaller steps can make a huge impact. 

With an email generating up to 50g of carbon (depending on its size), and 300 billion emails sent per day - that soon adds up. Therefore, switching to a sustainable email platform can instantly cut all email emissions your business would have otherwise generated through the platform itself. 

Plus in today’s times, most businesses have sustainability objectives.

To cut emissions, you have to consider every way of lowering your CO2. So why not start with email, seen as we all use it?

You Don’t Have To Lose Out On The Features You Need

It’s okay to think it. But let us reassure you that as a sustainable email platform ourselves, there’s no need to give up the features you need to send amazing campaigns, just for being greener.

The makers of EcoSend have actually been in the email space since 2006. FYI - that’s the same year HubSpot was founded! 

Our vast range of features includes AI subject line ideas, HTML emails, segmentation, lead capture forms, website prompts - basically you name it, and we’d be stunned if EcoSend didn’t have it! 

The only difference for you is that you benefit from the tools that make your email campaigns great, but without generating carbon in doing so. 

Climate-Conscious Businesses Are Attractive To Customers 

Research has shown that 55% of consumers are willing to pay more for eco-friendly brands.

After all, the climate is on all of our minds. As consumers of other brands, we all think about how we can make better choices. 

When you sign up to EcoSend, your email signature will state that ‘this email has planted trees’. That’s because we plant trees at various points within your user journey with us. 

Demonstrating to your customers that you’re doing your bit for the planet can help create a better image of your business. All for what is a super simple switch to make! 

Ditch Expensive Email Tools 

Searches for ‘Mailchimp alternatives’ and ‘HubSpot alternatives’ continue to skyrocket in the wake of constant price increases. 

For companies with larger contact lists especially, it’s not uncommon to pay upwards of $5,000 per month for email marketing. In the current climate, this just isn’t feasible.

With a provider such as EcoSend, our focus is on doing good. Sure, we’re a business too - but as a small remote team, we don’t have the large overheads that these multimillion dollar platforms do.

These cost savings are passed down to you, hence our plans start at just $49 per month. 

Switching Email Providers Is Not The Hassle You Think

Have you ever tried to switch your domain or broadband provider, and 3 hours in (usually stuck on hold), you wish you’d never bothered?

We hear you, which is why we’ve gotten the EcoSend migration process down to a mere 5 minutes. 

You can check out our migration page to learn more. For now, be reassured you’ll not be subjected to hours of jingly elevator music to get up and running as you're placed on hold.

Cause’ you and we have better things to do, right?! 

On that note, if you’ve experienced any pain points switching email providers before, you can always let us know beforehand. That way, we can assure everything will run extra smoothly for you.

We want you to enjoy using EcoSend, after all! 

Align Your Business With Companies Who Share Your Interests

As businesses, we often need lots of tools to market our products and services. From website hosting to SEO software, and of course email marketing capabilities. 

The simple fact is that not every provider will align with your own ethos as a brand. For instance, where you bank can have an impact on the climate, with many banks directly funding fossil fuels. 

On the EcoSend Podcast we’ve talked to lots of business owners just like you, who equally care about leaving a positive legacy behind. 

By switching to a sustainable email marketing provider, your money is going to the right place. The process is a lot more transparent, and ultimately it continues the cycle of positivity. 

Did you know?: EcoSend reinvests some of its profits into climate related causes. 

Peace Of Mind You’re Doing Your Bit To Help The Planet 

Climate anxiety is as real as ever.

We’ve all seen the news reports about the state of the planet. What’s needed is for each of us as individuals and businesses to see where we can reduce our carbon footprint. 

Every measure you take, from switching to a green energy provider and flying less all help. But so do the everyday things such as email, which most people don’t even attribute to their carbon footprint. 

Also, as sustainable email marketing is a new concept, you’ll be ahead of the curve! There really couldn’t be a better way to show your business in a good light than to ensure your marketing efforts aren’t contributing towards climate change. 

EcoSend - Instantly Cut Your Carbon Emissions With Our Sustainable Email Platform

Sustainable email marketing is only a couple of clicks away!

If you do any kind of email marketing as a business, we want to reduce the carbon footprint of your campaigns by switching you over to EcoSend. 

As we noted above, the process is super easy. Plus, with paid plans starting at just $49, green email is a lot cheaper than you might think.

Sign up for your free EcoSend trial to get started. We’ll plant a tree on your behalf just for doing so! 

Or want to chat to us further about your email needs as a business? Drop us a message and we’ll be right with you. 

About the author

Rachael O'Flaherty

Content Writer

The email marketing platform for better business

Win new customers, send better email, and make the planet better with every campaign.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

The email marketing platform for better business

Win new customers, send better email, and make the planet better with every campaign.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API