Try our free EcoSend Email Carbon Calculator

The team here at EcoSend by GoSquared are pleased to launch our latest tool: an email carbon calculator. We’ve seen…

20 Mar 2023

Email carbon calculator
Email carbon calculator

The team here at EcoSend are pleased to launch our latest tool: the email carbon calculator

We’ve seen some amazing carbon calculators in the past. These can help show your carbon emissions from the likes of flying, commuting to the office or even your shopping habits.

But as we move towards a more sustainable business model ourselves as we build EcoSend, we wanted to shine a line on the carbon emissions generated by email. That’s because EcoSend is the world’s first sustainable email marketing tool.

More about that in a second, but for now keep scrolling to access our free carbon calculator for email. 

Email Carbon Footprint Calculator

carbon footprint calculator uk

We’ve made our email carbon footprint calculator nice and easy to use. ⬆️

Simply add the number of emails you send either weekly or monthly. You can also check the potential carbon impact of any one-off campaigns you wish to send.

Next, choose the location where your emails will be sent from. 

The estimated carbon impact of your email campaigns will then be revealed to you. Our tool is free to use with no sign-up required.

We hope you’ll use it and share it with your friends and other like-minded businesses.

If you’re on Product Hunt, we’d be super grateful if you could give us an upvote too!  💚

Wait, Email Produces Carbon Emissions? 🤯 ✉️

We know, it came as a shock to us too!

But sadly yes, email does generate carbon emissions. From writing an email to that email being sent, stored, opened and then replied to – all of the equipment involved in doing so requires energy. Generating this energy also generates carbon. 

Every email emits between 0.4g and 50g of carbon depending on its size. Longer email threads and those with attachments are some of the worst carbon emitters. 

Research from the BBC, Ovo Energy and Statista also suggests:

  • 300 billion emails are sent on an average day

  • By 2027, 376 billion emails will be sent per day

  • Brits send 64 million unnecessary emails a day

  • If every person in the UK alone sent one fewer thank you email per day, it would save 16,433 tonnes of carbon a year

  • If every person in the UK sent one fewer email per day it would reduce carbon emissions comparable to 81,152 flights to Madrid

The above is just scratching the surface of the research carried out by the likes of Mike Berners-Lee and other key industry figures. 

But what we do know is that email is just as guilty when it comes to contributing towards climate change. It’s just the awareness isn’t there yet. We’re on a mission to put a stop to this, hence our work to build EcoSend. 

How Can I Reduce My Carbon Emissions Caused by Email?

EcoSend free trial

It’s certainly not the case that you have to stop sending emails altogether.

But be aware that if you’re not using EcoSend, your email carbon emissions will be greater.

EcoSend runs on renewable energy sources. We also plant trees on your behalf for using us, to offset any previous carbon emissions generated by email we couldn’t save for you. On top of this, we’re also re-investing some of our profits into climate-related causes. 

We also provide you with tools to send fewer campaigns that work smarter on your behalf. For example, giving you the ability to segment your campaigns, so that you send the right message to the right customer at the right time. 

Having been in the email marketing space since 2006, you’ll benefit from our vast range of tools and insights. But with a climate-conscious twist giving you the best of both worlds! 

Our paid packages start at $49 per month. Simply click the above image to claim your free trial. 

Want To Find Out More About EcoSend?

If you do any kind of email marketing online, and you’re interested in becoming a sustainable business, EcoSend could be a perfect match for you. 

As well as giving you the option to start a free trial above, we’d also like to offer you a personal demo. Or, we can talk you through any other points you might have, especially if you want to switch from the likes of HubSpot or Mailchimp.

To speak to our team, simply drop us a message and we’ll be in touch shortly. 

P.S: We’ll also plant a tree on your behalf just for signing up for the EcoSend newsletter! 

About the author

Rachael O'Flaherty

Content Writer

The email marketing platform for better business

Win new customers, send better email, and make the planet better with every campaign.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

The email marketing platform for better business

Win new customers, send better email, and make the planet better with every campaign.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API