Introducing EcoSend — climate-conscious email marketing

The climate conscious email marketing platform, from GoSquared

21 Mar 2023

EcoSend has officially launched! ✉️ 🎉

Our new sustainable email marketing tool is the result of the work of the whole GoSquared team. We’re excited to finally announce we’re open for business.

Since 2006 GoSquared has provided email marketing tools for businesses across the globe. EcoSend is an extension of our existing tools, but with a climate-conscious edge.

For anyone new to all things EcoSend here’s an overview of why we built our new platform. Plus why there was a major need for a sustainable email marketing tool in the first place.

What Is EcoSend?

EcoSend by GoSquared sustainable email marketing platform

EcoSend is the world’s first climate-conscious email marketing platform. 

It gives you all the tools you need as an email marketer. For instance, the example to perform advanced segmentation, add forms and view in-depth metrics. 

But unlike other email marketing providers, EcoSend looks to reduce your email carbon footprint as much as possible.

Our systems run on renewable energy sources and we’ll plant trees on your behalf just for using us. We’re also re-investing some of our profits into climate-related causes. 

So in a nutshell, EcoSend is the future of email marketing. It doesn’t ask you to compromise on features to become a more sustainable business – instead, it solves the problem on your behalf. 

Why Have We Built EcoSend? 

Because we want to be a company that considers more than just profit. 

We already perform monthly CSR activities involving the likes of litter picking or volunteering at food banks. But as a team, we wanted to do more to leave a positive legacy on the world. 

Reducing the emissions caused by email was something the whole team was instantly on board with, seeing as email marketing is what we do best.

Most people don’t realise email has a carbon footprint. But with over 300 billion emails sent per day, and every email emitting up to 50g of carbon (depending on its weight), we knew we had to act. 

This involved bringing awareness to the problem, as well as developing a solution to it. EcoSend is that solution, and it’s something every business and marketer can benefit from. 

Don’t know what your carbon emissions are from email? Try the free EcoSend email carbon calculator

A Word From Our Founder James Gill

“After months of collaborating with a passionate group of pre-launch customers, we’re delighted to unveil EcoSend to the world: the world’s first climate conscious email marketing platform.

With over 300 billion emails sent daily, and with every email requiring energy to create, send, process, and store, we are dedicated to reducing the carbon footprint of email marketing.EcoSend is the obvious choice for any business that cares deeply about the climate.

Our goal is to build an email marketing platform without compromise — that enables businesses to send targeted, engaging, and delightful emails at scale, while minimising and offsetting their carbon footprint.

I couldn’t be more excited to share EcoSend with more like-minded teams, and to see the impact they can have in joining our mission.”

How Much Does EcoSend Cost? 

EcoSend pricing

EcoSend has three main tiers and a free plan.

Free $0

Standard – $49

Custom – Dependant on needs

You’ll notice that our plans are both flexible and reasonable in terms of price.

We know many of the leading email marketing platforms have gotten very expensive, with constant price increases. We don’t want price to be a barrier to email marketing, let alone sustainable email marketing. Hence, our business friendly prices! 

View all EcoSend plans to choose which package is right for you.

If you’re not sure, we’d be more than happy to chat through your requirements so we can match you with the right plan. 

What Benefits Can EcoSend Provide For My Business? 

✅ – Reduced carbon emissions – For any business wanting to become net zero, or simply reduce its impact on the environment, EcoSend is pure common sense. We’ll provide you with a badge on your emails so that your customers can also see you’re doing your bit for the planet.

✅ – Incredible email marketing tools – Greener email marketing doesn’t mean fewer tools to play with. Your business will benefit from our almost two decades of email industry knowledge and experience. Check out our full range of features to learn more. 

✅ – Email marketing is as strong a growth tactic as ever – Did you know there are over 4 billion users of email? This means email has incredible potential for any business wanting to grow its profits. We’re just looking to fine-tune the process by reducing the climate impact of your campaigns. 

✅ – Straightforward, affordable pricing – We know email marketing can be expensive, not to mention complicated. Our pricing is clear and simple. 

How To Sign Up To EcoSend 

Signing up for EcoSend literally takes seconds. 

Head over to create an EcoSend account (we’ll plant a tree on your behalf just for doing so!).

You can then choose which package is right for your needs. If you’d like a free trial first, you’ll find this option on our website.

If you sign up for a paid plan and need any help migrating, we’ve made this super simple too. 

Once you are signed up, you can get started straight away with your email marketing campaigns. We’ll keep you up to speed with how your EcoSend forest is doing also. 🌳 👀

Sustainable email marketing is as easy as that! 

Learn More By Listening To The EcoSend Podcast 

EcoSend is the first email marketing tool to tackle climate change.

In the build up to our launch, we created the EcoSend podcast. We’ve spoken to businesses just like yours to get ideas on how to build our product so that we can have the maximum positive impact. 

The EcoSend podcast is a great way to get to know us as a team and learn more about the ethos of our brand.

We’ve also uploaded some of our podcast clips onto YouTube if you’d rather give us a watch than a listen. 

Media Enquiries 

We’re new here, so we’d love to feature in your publication or on your website.

Please direct all media enquiries to:

Kirsten Paul

Phone: 07814 487 663 


EcoSend FAQ

We’ve answered some of the top questions we think you’ll likely have about EcoSend. 

But if you don’t see your query, or you’d like more information we’re all ears. Drop us a message and one of the team will be in touch shortly. 

What If I’m An Existing GoSquared Customer?

Howdy! If you have an existing GoSquared Engage or Web Analytics subscription things will remain exactly the same. However, if you’re interested in switching your email marketing over to EcoSend, we can arrange this for you too.  

Is EcoSend A Mailchimp or Hubspot Alternative? 

Yes, EcoSend is an email marketing platform with similar features to Mailchimp and HubSpot. However, the key difference is that our tools are sustainable. So you’ll still be able to send amazing email marketing campaigns but with less impact on the planet. 

Is Migration From Mailchimp (Or Another Platform) Going To Be A Pain?

Nope. We’ve put in a lot of work before our launch to ensure this will never be the case. Check out our migration guide for further information. If there are still any hiccups, we’re real humans on hand to help you at any stage. 

Does EcoSend Have A Free Trial?

Yep. All of our plans come with a free 14-day trial. We recommend testing out the full range of features to make the most of your trial. If you have any further questions before committing to a paid plan, just give us a shout. 

Can I Get A Demo Of EcoSend First?

Absolutely! We know as a business, choosing an email marketing platform is a big deal. Our team is on hand to help with any questions to make sure EcoSend is the right tool for you.

About the author

Rachael O'Flaherty

Content Writer

Email marketing without the carbon footprint

The climate conscious email marketing platform. Send your first campaign today.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Email marketing without the carbon footprint

The climate conscious email marketing platform. Send your first campaign today.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API