Introducing EcoSend Forms - The Climate-Friendly Way To Capture Leads

1 Jun 2023

EcoSend Forms has just launched and will forever change the way you capture leads for your business. 

Why? Because EcoSend Forms are powered by renewable energy. 

Here’s the thing. Every time a customer enters their details on your website, and this information is forwarded to you - energy is needed to power that exchange of data.

As a result, lead capture forms generate CO2 without most businesses even realising it

While most data centres use vast amounts of energy from non-renewable energy sources, EcoSend is different - and we want your business to join us so that it too can generate leads but not carbon. 

You can get started with EcoSend Forms for free. If you’re ready to do that, scroll to the end of this post to sign up. 

In the meantime, here is the lowdown on EcoSend Forms including why it’s a game-changer for sustainable marketing. 

EcoSend Forms - The Issue It Solves

Our websites and digital marketing efforts have a carbon footprint. With EcoSend as a whole, we’re looking to reduce the CO2 generated with email marketing. Some 300 billion emails are sent per day, and every email emits up to 50g of carbon depending on its size. 

But by using renewable energy sources to power your campaigns, plus planting trees on your business’s behalf, EcoSend is looking to clean up the email marketing space.

EcoSend Forms is an extension of our existing good work, as it now includes your lead capture forms too.

So by using EcoSend Forms, the lead capture forms on your website will also be powered by renewable energy. 

In short, EcoSend Forms allows you to get more leads for your business but without the impact on the climate. 

Lead Capture Forms - How They Can Help Your Business? 

“91% of marketers say that lead generation is their most important goal” - Ruler Analytics 

All businesses need a steady stream of leads. One of the best ways to capture leads is by placing a lead capture form on your website. This allows users to sign up to your business or mailing list.

By having a lead capture form, you’re grabbing every opportunity to do business while someone is browsing your website.

Without a lead capture form, that user could browse your website and potentially never return, despite being a potential customer for your business. 

So by entering their details, users give permission for you to stay in contact with them, hence the term lead capturing. 

Collects User Contact Information

Lead capture forms allow users to tell you more about them. As well as basic data such as their name, location and email address, you can also find out more about the products they are most interested in. 

Without a secure lead capture form, it wouldn’t be possible to collect such vital information.

Over time, lead capture forms can build an invaluable customer database to help you achieve your sales and marketing goals. 

Generates Qualified Leads

When users have taken the time to enter their information on your website - it creates genuine leads for your business. 

In contrast, ‘having someone’s details’ whereby the data may be gathered from other sources offers no guarantee that a person will be interested in your marketing efforts. This wastes time and money, and could even be considered as spam. 

Lead capture forms are an extremely effective way to go about generating qualified leads since users will only enter their information when they have a genuine interest in your business, along with its products or services. 

Enhances Customer Segmentation

With a lead capture form, you can customise the data it collects to learn more about your customers. For instance, which of your products they are most interested in?

So when it comes to using that data for your marketing campaigns, you can segment this data to target customers who are most likely to convert.

Compared to send-to-all email blasts, segmentation is a far more effective marketing technique to boost your email ROI. 

Improves Conversion Rates 

When you have a genuine list of contacts and detailed information about each of them, you can be best informed about how to cater to your audience as a business. 

Remember that with a lead capture form, users have given their permission to be on your customer or marketing database. So you already know they have some interest or relevance to what you do.

The addition of insightful information about their wants and needs as customers makes it much easier for you to align your sales strategy as a result. 

Amazing Features Of EcoSend Forms 

Now we know just how valuable lead capture forms can be for your business, how can EcoSend Forms add the cherry on top?

Or in this case, tree on top… 🌳 👀

Our original product GoSquared (email marketing & web analytics tools) was founded in 2006. Between us as a team, we have decades of combined experience in all things lead capturing for your business.

Here are just some of the top features your business can benefit from when you switch to EcoSend Forms today. 

Customisable Form Design 

It’s super important that your lead capture forms look like they belong on your website. This is so that they display a sense of trust while remaining in keeping with your business brand identity. 

EcoSend Forms can be customised to perfectly match the look of your website. Plus include all of the data points that matter to your marketing campaigns. So instead of having a 3rd party look at your lead capture forms, the form will seamlessly fit with your existing website design. 

Double Opt-In

Making sure users genuinely want to be on your mailing list is how qualified leads happen. As a business, it also helps to avoid spam. EcoSend Forms are built with double opt-in for your peace of mind to ensure a clean and healthy mailing list from the get-go. 

Drag & Drop Builder

Why should you have to be able to code to generate beautiful, customised lead capture forms for your business? You have better things to do.

EcoSend Forms makes designing a form a breeze with our drag & drop style builder. 

Easy Integration 

The computer says YES with our easy integration. EcoSend Forms can be embedded in all popular website builders with a simple copy and paste of some code. 

GDPR Compliant 

Having a secure method of capturing and securing customer data matters more than ever. EcoSend Forms are GDPR compliant. 

Sustainable Option For Lead Capturing 

Want to do your bit as a business to lower your carbon emissions? Your marketing efforts are as good a place to start as any since every business has to do marketing to some degree. 

EcoSend Forms gives a revolutionary way to generate leads for your business, in that it lowers your carbon footprint compared with other forms on the market.

A Word From Our Founder, James Gill

“EcoSend Forms is a beautiful, easy-to-use free tool to help you capture more leads from your website — with effortless no-code styling and customisation, a drag & drop builder, and one-click deploys to your website.

By using EcoSend Forms you contribute to restoring forests around the world through EcoSend's carbon offsetting and reduction initiatives.

We'd love for you to try out EcoSend Forms — it's the easiest way to capture leads on your website, it's helping make the planet a little better, AND it's free to use.” 

How To Get Started With EcoSend Forms 

EcoSend Forms is available for free - Simply sign up to EcoSend here to get started. 

If you’re interested in our EcoSend sustainable email marketing platform which we mentioned above, you’ll also find details of this on our sign up page. 

Our paid plans start at just $49 per month, and you’ll get all the features you need to send amazing campaigns but in a way that’s kinder on the planet. 

While you’re here, we’d appreciate it if you could give EcoSend Forms an up vote on Product Hunt. It’s free to do, and it would help us spread the word about EcoSend Forms! 

You can also follow EcoSend on Twitter

Need any help with getting started with EcoSend or EcoSend Forms? Please drop us a message and we’ll be right with you. 

About the author

Rachael O'Flaherty

Content Writer

The email marketing platform for better business

Win new customers, send better email, and make the planet better with every campaign.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

The email marketing platform for better business

Win new customers, send better email, and make the planet better with every campaign.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API