EcoSend’s Campaign URL Builder has just launched.
Allowing marketers to easily track the effectiveness of their marketing campaigns, our Campaign URL Builder provides insights across all the metrics that matter to your website traffic.
Also known as UTM codes, these easy to create customised links will help you to best understand the performance of your marketing efforts.
Try the EcoSend Campaign URL Builder to identify your most effective content when it comes to driving clicks and conversions.
Already know how to use a URL builder? Access the EcoSend Campaign URL Builder here: ➡️ https://ecosend.io/campaign-url-builder/
Or need some more help in understanding all things UTM codes or URL campaign builders?
Read on for a simple breakdown! 👀
What Is A Campaign URL Builder?
The EcoSend Campaign URL Builder is a tool that allows you to customise your links so that they can track traffic sources to your website more effectively.
How links are customised is through UTM codes.
UTM codes are parameters added to the end of a URL. Marketers use UTMs to help them figure out where traffic is coming from so that they can best understand their content performance. This includes the best drivers for traffic so that marketers can hone in on this platform or campaign type.
Our Campaign URL Builder will generate these codes automatically for you based on the options you select.
In the EcoSend URL Campaign Builder, you can paste in any campaign URL to generate UTM codes.
The UTM codes identify the:
Campaign name - i.e. ‘summer sale’
Traffic source - i.e. Google, social media platforms or email marketing campaigns
Campaign medium - i.e. is the content a social post, article, banner or a CPC campaign etc
All of this data can be tracked within your website analytics software, such as Google Analytics or GoSquared Analytics.
Why Use UTM Tracking?
The best marketers can specifically measure how they are hitting their goals.
For example, knowing that a LinkedIn post is what’s driving traffic to the company website, rather than just seeing that the website is getting traffic from LinkedIn.
After all, the whole of LinkedIn or any platform is very broad. Unless you understand the specific campaigns and mediums that are driving traffic, it’s difficult to assess the overall campaign performance. Plus, know how to best reach your audience.
Likewise, if you’re running a marketing campaign via several mediums such as via email, video ads, Instagram and Facebook, UTM codes help understand which of these is the most successful for your overall campaign.
In short, UTM codes make URL campaign tracking possible. The ability to track your campaign performance through the URL itself offers invaluable insights.
How To Use The EcoSend Campaign URL Builder
Head over to the EcoSend Campaign URL Builder page (the link can be found at the top of this post).
Step 1 - Paste the URL of your campaign
Step 2 - Give your campaign a name
Step 3 - Choose the traffic source you want to track
Step 4 - Select the campaign medium
Step 5 - Copy and paste the generated link when sharing campaigns
Traffic Source Types That Can Be Tracked With EcoSend Campaign URL Builder
Custom sources
Email campaigns
Facebook
Google
Instagram
LinkedIn
Threads
X (formally Twitter)
GoSquared Analytics - The Google Analytics Alternative To Track Your UTM Campaigns
As noted above, URL campaign builders can be used to monitor traffic sources in Google Analytics as well as GoSquared Analytics.
For those who haven’t heard of GoSquared Analytics before, this tool was actually built by the EcoSend team!
The switchover to Google Analytics 4 (GA4) has proved tough for a lot of marketers, let alone everyday business owners who want to understand their web traffic without any confusion.
If you’re in search of simple, user-friendly website analytics, be sure to check out GoSquared Analytics.
While You’re Here - Can We Interest You In A Free Trial Of Our Email Marketing Platform?
We hope you’ll get plenty of use out of our URL Campaign Builder.
If you’re also in search of a new email marketing platform, then EcoSend is just the ticket.
EcoSend is a sustainable email marketing tool that runs on renewable energy sources.
Giving you everything you need to send incredible campaigns, EcoSend helps businesses lower their carbon emissions through one easy switch to our tool.
Grab your free trial of EcoSend to see what we’re all about.
Have any questions about EcoSend? Drop us a message and we’ll be right with you.
