Introducing The EcoSend Email Footer

15 Dec 2023

Email marketing with EcoSend just got even better as we’ve now added a drag and drop footer tool.

Just like website footers, email footers have an important job in closing up your email campaigns. They are also essential to help ensure sender compliance, especially with the huge changes coming to Gmail and Yahoo.

If you’re an existing EcoSend user, or if you sign up today, then you too can give our drag and drop email footer tool a try. 

In the meantime, here’s an overview of why we built our footer tool and how it can help you send more successful email campaigns. 

How To Access The EcoSend Footer Tool 

So long as you’ve signed up for an EcoSend account, the footer tool will automatically be available.

Simply head to ‘Broadcasts’ where you create your email campaigns including newsletters. Click the ‘Content’ option and you’ll see we’ve now added a new tool called ‘Footer’.

Our footer has the EcoSend icon and looks like so:


I (humble content writer here at EcoSend) can’t take credit for the content as our own footer was created by the product team. 

However, you’ll see we’ve given you options to include anything of interest. Crucially, you'll find all the bits and pieces such as a one-click unsubscribe button to keep your campaigns compliant with the CAN-SPAM Act. This requires email marketers to include a user’s business address along with an unsubscribe link. 

As noted above, rules surrounding this will tighten further still in 2024, meaning email marketers who don’t comply could run into huge deliverability issues. So let us help you there!

Best of all, you’ll see a message which states: “Sent via EcoSend. This email plants trees.” — we’re not out to toot our own horn, rather yours for signing up to a sustainable email marketing platform

Wait, Why Do I Need An Email Footer? 🤔

An email footer is a professional way to end an email. It’s similar to an email signature, only geared towards email campaigns sent by your business. 

A 2023 report by Statista found that 78% of marketers “think that it is important for a company to have a consistent branded signature across all of their emails.”

Often, email footers contain a snappy call-to-action (CTA). But they are also the best place to include essential sender information such as the sender’s name and address. Not everyone realises that such information needs to legally be included within an email campaign. If that includes you, then now you know!

A survey by KoMarketing also found that 82% of email marketers use email signatures to boost brand awareness.

After all, compared with a generic line of text, if your footer contains your logo and brand message, this is far more impactful for your campaigns. 

What To Include In An Email Footer

As you now know, anything related to sender information and a link to unsubscribe is mandatory to include somewhere within your email campaign.

While technically you could include these essentials anywhere, it would be odd to start your email campaigns by asking users if they want to unsubscribe!

Here are some ideas of what can be added to an email footer. Just like a deli counter, you can pick and choose what’s right for you:

  • Affiliate scheme link

  • App download option

  • Company address

  • Company logo

  • Company slogan

  • Contact form link

  • CTA (call-to-action)

  • Feedback survey (icons)

  • Legal information

  • Manage preferences link

  • Social media links

  • Terms of use link

  • Thank you message

  • Unsubscribe link

  • Website link

  • White list request (to improve email deliverability)

5 Sizzling Email Footer Examples To Inspire You 

Keen to see some footers in action?

Giving you a final chance to capture sales, plus link back to your website and even remain legally compliant, there’s so much that email footers can do to improve your campaign success.

Here are some that we (and others!) made earlier. 

EcoSend

EcoSend is a climate-conscious email marketing platform. Like the rest of the internet, sending and opening emails generates CO₂. So as well as running our systems on renewable energy sources, we also look to make the size of our emails as light as possible, and our footer design is no exception. By leaving the all singing and dancing footers behind, we focus on the essentials to remain CAN-SPAM compliant without the carbon cost. 

Lululemon

Packing in as much into their footer as they would like you to your workout, Lululemon covers a lot of bases with their email footer. Starting off with social media links, there is a button to download the app and 6 important links that have been neatly formatted. Despite the wall of information, the footer still retains the clean aesthetic that Lululemon reflects across all of their branding.

Wren Kitchens

Wren Kitchens opted for an image-heavy email template, so their footer offers a paired back conclusion to cover all the essentials. We particularly like the link to the ‘offers and promotions’ as this is a great way to include a CTA that comes across as intriguing rather than a forced sales pitch. The footer also gives an option to tailor communication preferences in addition to being able to unsubscribe. This can encourage more subscribers to stay through reducing the amount of emails they receive if they are getting too many or if campaigns feel irrelevant. 

Hotel Chocolat

Who could have ever predicted their diet would be in jeopardy by writing a blog post about email footers? Well that day is here folks. There are two main sections to the Hotel Chocolat footer. At the top is a bold conversional strip with distinctive buttons encouraging app downloads and social media page visits. Then underneath in plain text is all of the legal information. If that wasn’t enough, they’ve included store opening hours, a disclaimer about the offer, information about how user data is tracked and even the name of the CEO. Yet, you’ll notice this huge bulk of text doesn’t feel overwhelming due to the two distinct sections built into the footer. 

Pinterest

Less can often be more. We normally associate Pinterest with walls of images, so it’s interesting to see just how minimal their email footer is. But with all the legal essentials covered, Pinterest does a fantastic job in only including what’s actually needed. Since the rest of Pinterest’s emails are image heavy, there’s no need to go to town with a complex footer too. If you’re new to email footers, you can build something like this for your company in just a couple of minutes. 

EcoSend - Switch To Our Eco-Friendly Email Marketing Platform ✉️

While this post might be about all things email footers, let’s not also end things here!

If you do any kind of email marketing (unless you study articles on email footers just for fun!) then EcoSend can help reduce the carbon footprint of your campaigns.

With EcoSend, you’ll still get all the amazing features you need to send successful campaigns — our new footer tool for one! But what makes us different from other providers is that our systems run on renewable energy sources and we’ll plant trees on your behalf just for using us. 

Head over to our plans page to pick the package that suits you. All of our plans come with a free trial, and we can also help you at any time if you need it.

Or, if you have any questions about using EcoSend for your email marketing, please drop us a message

About the author

Rachael O'Flaherty

Content Writer

The email marketing platform for better business

Win new customers, send better email, and make the planet better with every campaign.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

The email marketing platform for better business

Win new customers, send better email, and make the planet better with every campaign.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API