EcoSend customers can now access an exciting new metric in EcoSend Forms.
The conversion rate of an EcoSend Form will now be displayed alongside views and submissions.
We’ve added this new KPI so that you can see your best performing forms, and make optimisations to improve any forms with a lower conversion rate.
In this post, we’ll show you how to access EcoSend Forms. Plus, we’ll give you some top tips to maximise your form conversions!
P.S. Not an EcoSend user? Sign up today to start using Forms where you'll also get access to our email marketing features!
Form Conversion Rate In EcoSend Forms
It’s super easy to see your conversion rate for any EcoSend Forms you have previously created.
Log into your EcoSend dashboard
Click on the ‘Forms’ tab
Your form conversion rate along with all of the other KPIs will instantly be viewable
Don’t see anything? You will need to make a form and embed it on your website to see your form performance metrics.
However, there are some other metrics you can view for now. If you’ve sent any emails via EcoSend, head to ‘Insights’ to see your email campaign performance while you wait!
What Are Forms?
Let’s rewind for a second for anyone who is new to website forms.
Simply put, a form displays a series of fields on your website. Users fill out the information you have requested, and when the form is submitted that information is sent directly to you.
Forms can be used to grow your business in lots of ways including for:
Customer feedback
Customer signups
Demo bookings
Event bookings
Lead generation
Newsletter signups
Quotation requests
Support requests
When a form is placed on your website, it can be used to grab leads in endless ways, making forms an incredible tool for your marketing strategy.
According to research, 66% of those who start filling out a form will go on to complete it.
So, think of a website form almost like a digital concierge. It gives users an interface to connect with so that you can get back to them at a time that suits you. Without a form to fill out, that potential lead could just leave your website never to return.
Good to know: At EcoSend, our forms can be displayed as inline forms or pop-up forms. This allows you to decide what will offer the best user experience for your website.
What Is Form Conversion Rate And Why Does It Matter?
A form conversion rate gives you a percentage (i.e. 39%) based on successful conversional actions. For instance, downloads generated or quotation requests that led to actual sales.
Seeing your conversion rate as a percentage is useful because it tells you upfront whether or not your form is successfully attracting and converting leads on your website.
While some industries struggle with lower than average conversion rates, ideally, you always want to be monitoring the figures to improve things where you can.
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Top Tips For Improving Your Form Conversion Rate
Check the form is working correctly including on mobile devices and fix any technical glitches without delay
Simplify your form by removing unnecessary fields or requests that could be causing users to abandon your form
Use clear CTAs to encourage users to fill out your form
Optimise the design of your form so that it’s both on-brand and user-friendly
Consider offering incentives for filling out your form
Feature social proofing on the page form to boost trust and authority
Form Conversion Rate FAQs
Still have questions about how forms placed on your website can increase conversions for your business? Let’s delve right into some of the most asked queries!
What Is A Form On A Website?
A website form allows customers to enter their data securely to connect with your business. The reason for the form could be to sign up to your email list, enquire about your services or submit feedback. Overall, forms are considered an essential lead generation tool for businesses.
What Is The Average Form Conversion Rate?
Research suggests that forms convert between 3% and 5% of leads. Though, it’s worth noting that form conversion rates can vary dramatically depending on the industry.
Why aim for average though? With a carefully designed form that is placed in a prominent location on your website, the sky’s the limit!
How To Increase Form Conversion Rate
Are you familiar with the phrase ‘less is more’? Well, when it comes to boosting the success of your website forms, reducing the number of fields is a winning strategy to try. In short, remove anything that seems lengthy, unnecessary or frustrating for users to fill in.
Beyond the number of fields, it’s also essential that your website visitors trust the look of your form. On EcoSend Forms, you can customise the look of your form to match your branding. Compared with putting a random form generator on your website, a form which looks like it belongs to your company can appear far more trustworthy.
How To Embed A Form On A Website
If you create a form using EcoSend Forms, you will be given a snippet of code at the end. All you have to do is paste this code into your website to embed the form.
Prefer to learn from a video tutorial instead? Our Customer Success Lead Chris takes you through how to add your EcoSend Form to WordPress. We’ve also added video tutorials for Wix and Squarespace.
Or, if you are using another CMS, all you need to do is paste the code into your applicable CMS.
How To Stop Spam From Website Contact Form
On EcoSend Forms, we’ve made it possible to add a CAPTCHA code to your form or insist on a double opt-in to prevent spam.
If you build a form elsewhere and don’t include either of these measures, you will most likely get lots of spam submissions. Often, these come from spambots rather than humans and they can be very frustrating to receive.
Luckily, it only takes a couple of clicks to protect your form from spam submissions. In the EcoSend Form builder tool, we’ve made it easy to drag and drop CAPTCHA or double-opt-in functionality into your form. All you have to do is then embed the form into your website, and viola!
Not Signed Up Yet? Discover The EcoSend Form Builder Today!
As an EcoSend customer, you’ll get access to Forms plus a whole host of features to help you win at email marketing.
EcoSend Forms allows you to custom build your form based on the fields that matter to your campaign. The look of the form can also be tailored to suit your branding identity.
Our form builder is also GDPR compliant and comes with anti-spam features.
All of our plans also include a free 7 day trial, so all you have to do is pick your EcoSend plan to get started!
If you have any questions about EcoSend, please send us a message and our customer service team will be with you shortly.
