The EcoSend team has been working behind the scenes to develop all the features you need to maximise your email marketing efforts.
Our latest feature is Scheduled Broadcasts, which adds another layer of customisation to any email campaigns sent through EcoSend.
As the name suggests, Scheduled Broadcasts allow you to choose a time in advance for when your upcoming email campaigns will be sent.
Since it’s not always possible to be at your desk, Scheduled Broadcasts enables you to constantly connect with your customers, even if you’re on holiday or if they are located in a different timezone.
Here’s a little more about Scheduled Broadcasts by EcoSend, including how to use our new feature to improve your email marketing success.
What Are Scheduled Broadcasts?
Scheduled Broadcasts are a key feature of EcoSend that allows you to set the date and time of your email campaigns. This means you can schedule your campaigns to go out at the exact moment that will produce optimal open rates and engagement rates.
As an email marketer, you don’t have to be sitting at your computer waiting to click send since your campaigns will have already been scheduled to go out.
To access Scheduled Broadcasts, log into your EcoSend dashboard and select ‘Broadcasts’. Under the ‘when should it send?’ option, you will now see a feature that enables you to select the date and time when your campaign will be sent.
Simply craft your message and select your audience as you normally would when creating a Broadcast. Then, instead of hitting "Send", you'll see a new button: "Schedule".
By choosing "Schedule" you can send your Broadcast at a specific time and day in the future.
EcoSend will automatically update your audience so any last-minute additions or unsubscribes will be factored in and your message will be sent in the background.
What Are The Benefits Of Scheduled Emails?
The time at which you send your email campaigns matters.
Similar to being able to schedule a social media post, sometimes you just need the ability to select a time to send an email campaign in advance.
Maybe this is because you don’t want to forget to send a campaign, or you could be unavailable when the campaign needs to be sent.
Either way, Scheduled Broadcasts has got you covered when it comes to all things optimal send times for your email campaigns.
Generate Sales Through Email Marketing Even When You’re Out Of Office
A stat we repeat so often on this blog is that the average ROI of email is $42 for every $1 spent. Another is that there are 4 billion users of email, and numbers are growing every year.
In reality, you can’t be ‘on it’ 24/7. So whether you’re on holiday, ill or just plain busy, the ability to schedule your email campaigns means your potential doesn’t have to stop just because you have to.
So take that day off. Finish work early to spend more time on what’s important.
Whatever you need to do, Scheduled Broadcasts will make sure your campaigns still get sent!
Send Better Timed Campaigns To International Clients Or Subscribers
Did you know there are 38 time zones? France alone has 12 time zones.
Hopefully, this information can be used for the purpose of winning a future pub quiz.
But back to your marketing. Whether you’re sending email campaigns to Peckham or Paris, optimal send times for open and engagement rates will vary, depending on the location of your contacts.
EcoSend gives you the ability to store information about your contacts including their location and time zone. This means you can use Schedule Broadcasts to alter the send time of your campaign so that your emails don’t arrive in the middle of the night.
Experiment With Optimal Send Times
Scheduled Broadcasts gives you the ability to schedule your campaigns to the dates and times you know work for your campaigns.
But what if you’re still figuring out what these are? Or maybe, you’re trying out some new email campaign types and want to see if sending at a different time will generate different results?
Scheduled Broadcasts can be used to help you experiment with different success factors. Track your progress in EcoSend Insights to find what works for your email campaigns.
EcoSend - Send Emails That Plant Trees ✉️ 🌳
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EcoSend is the world’s first sustainable email marketing platform. Packed full of features to help you succeed at email, our systems run on renewable energy sources and we’ll plant trees on your behalf just for using us.
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