Throughout 2023, it’s fair to say that AI had everyone’s heads turning.
But what if the secret to growing a successful business had been with you all along?
Well, since 1971 if you want to get super specific about when email was invented.
The simple fact is that all of us have an email account. We all use our emails to sign up for new products as well as order items online.
As a company, you should be using this to your advantage to send amazing email campaigns that sell! 🛒 👀
Here is why in 2024, email is not only to stay, but it’s always where you should be paying the most attention as a marketer.
The Number Of Email Users Is Growing
Email is powerful because there are more people on the planet that use it than those who don’t
In 2017, email had 3.7 billion users. If you think that’s impressive, in 2024 that number will reach 4.4 billion and then 4.7 billion by 2026.
If you have just 0.0001% of global email users currently subscribed to your list, that would still give you 4,400 subscribers. Yes, even though we started that figure with a tonne of zeros!
Add in the odd 1-9 to that number and the sky’s the limit.
In fact, even with a smaller email list, so long as you have active contacts who regularly open your emails and click-through to your website, your campaigns are going to be working to bring you sales.
With new users constantly joining the email party, you have no shortage of people to market your products and services to.
Average Email ROI Is Also Heading North
Email ROI varies depending on the industry, though most research finds the average ROI of email is between $36 and $42.
Separate data from Neil Patel showed that for every $1 spent, the average ROI across varying marketing channels is as follows:
Email - $40
SEO - $22.24
Internet display - $19.72
Keywords ads - $17
Mobile - $10.51
Catalogues - $7.30
Banner ads - $2
Back in 2012, the average ROI from email was $28 per $1 spent, which was already fantastic! But now that this figure has almost doubled, this means that email ROI is steadily growing.
With the number of users of email also increasing each year, this only means good things for email ROI going forward.
People Check Their Emails 15 Times A Day On Average
Emails are often the first thing we check in the morning, before checking several times more throughout the day.
In total, research has found we check our emails 15 times a day - meaning 15 opportunities per day for you to send an amazing marketing campaign that sells.
Not that you want to send 15 actual emails of course, rather the one email you do send on a particular day has 15 chances to be seen and interacted with.
Compare this with a social media post people might scroll by and forget. Or even a search engine algorithm that constantly changes, and it’s clear to see that email is a tried and tested format that works.
Google Is Removing Third-Party Cookies In 2024
Speaking of search engines, and did you know that Google will remove third-party cookies in 2024?
In a nutshell, third-party cookies allow for your web history to be tracked by your browser. As a result, you will receive ‘recommended’ content and other suggestions as if by magic. While some may find these suggestions helpful, there have long been privacy concerns over the use of cookies, which is why Google is moving to remove third-party cookies altogether in 2024.
What the end of third-party cookies has in common with email, is that for a long time, the information generated by the use of cookies has been a key tool for marketers.
Hence, with cookies no more, long-standing and effective marketing channels including email marketing will enjoy a resurgence in 2024. Not that email ever went away!
Email Marketing Is For Every Business
With the exception of a small number of industries (i.e. anything that could be perceived as illegal or generally undesirable) - all businesses can use email marketing to drive sales.
In fact, unlike with social media, you don’t have to spend ages working out which platform is going to be right in terms of your audience.
So long as you have an email address given to you by the user and they’ve ticked your consent box (or clicked your double-opt-in message), you’re good to go.
Plus, there’s so much you can do with email! From welcoming new users to captivating newsletters - there are endless formats and styles of email to highlight the very best of your products and services.
Email Forms Capture Sign-Ups Directly From Your Website
Forget asking people to like and hit that bell with email.
It couldn’t be easier to build an email list full of engaged subscribers, especially if you use EcoSend Forms.
Simply make your form and place it on a suitable page on your website. You can also add a sign-up form to blog posts and other areas of interest.
Using this trick will also encourage sign-ups from interested leads but those who haven’t purchased yet. Compared with letting them get away, email helps ensure users stay engaged and this is more likely to result in a sale.
Less Is Actually More With Email Marketing
Quality over quantity has always reigned supreme with email.
What this means is that you don’t need to bombard subscribers with lots of messages to get results, in fact, quite the opposite.
Concentrate on sending a handful of highly-impactful campaigns per week, based on the wants and needs of your audience. Add in a pinch of segmentation, and those campaigns suddenly feel super personal rather than generic.
By not over-engaging, you’ll keep your audience on side. All while generating phenomenal results for your business!
Email Can Be Used To Get Valuable Feedback About Your Business
Since we’re talking growth hacks on this post, your business can’t actually grow if you don’t fix what’s wrong with it.
Maybe you’ve stopped doing things in a way that your customers preferred. Or maybe, the competition has something you’ve never even heard of.
Whatever the good and the bad - email marketing can be used to conduct surveys and gather feedback. Use this crucial information to create an even better business offering that helps you get ahead.
Unless you ask, you’ll never know!
EcoSend - Email Marketing Software For Businesses
EcoSend is the world’s first climate-conscious email platform. By using EcoSend, you’ll get all the tools you need to send amazing email campaigns.
But since EcoSend runs on renewable energy and plants trees based on your usage - you’ll lower your carbon emissions as a business as a result.
Sign up for your free trial of EcoSend today to see what we’re all about. We’ll see you there!
