About the customer
Spend time doing things WITH your kids instead of FOR your kids
Campster.kids is the one spot you need to easily get organized school break camp information in the Denver area. No more late nights scouring websites and stressing over schedules. Instead, Campster is an easy way to plan school breaks, with an easily searchable database of 200+camps, and easy to share calendars.
We are families who believe childhoods are meant to be treasured. That gift isn't reserved for our kids alone. As hard as it is to organize kids' programming each year, it's immeasurably harder without a flexible work schedule, ready access to the internet, and a bank account ready in January to pay for 10 weeks of summer camp.
Campster is building partnerships with community organizations who support low-income families by funding scholarships and camp opportunities for all kids.
The challenge
In advance of their upcoming launch in Autumn, Campster.Kids is looking for a solution to help build their Newsletter list and send out email campaigns to engage with their audience in the run-up to launch.
Having customisable, no-code solutions for both email and website Forms was a key criteria in their search for a platform, as well as a database to store their contacts. The founders were not dedicated full-time during the run-up, and needed a fast, easy way to set up and run email marketing.
Finally, Campster needs integrated analytics to analyze email marketing decisions quickly.
Results
Campster.kids began by integrating an EcoSend Form to their new website, to capture email addresses for their Newsletter in the build-up to their go-live date.
When new sign-ups submit the Form, they automatically receive a Welcome Email to give further information and next steps. These sign-ups are also added to Campster’s Newsletter list, ready for receiving announcements about the release-date.
The team at Campster kids were also able to upload their existing database into EcoSend Contacts via CSV file, ensuring they store all of their users under one platform.
Finally, Campster use EcoSend’s no-code email builder to create their Automated Messages and Newsletter Campaigns, keeping their audience informed and engaged in the run-up to their launch.
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