About the customer
Claudia Guerreiro works with purpose-driven entrepreneurs and businesses to transform their digital presence from chaos to clarity. Her purpose is to use marketing as a force for positive change.
With a focus around ‘Conscious Marketing’, Claudia provides training, consultation, and hands-on solutions to help her clients refine their strategies, and drive growth by integrating their mission into the core of their businesses. This creates compelling products and services, with a wider positive impact on the world.
Claudia offers a full range of services including:
Content Marketing & SEO
Email Marketing
Copywriting
Personal Branding
Partnerships
Claudia became aware of EcoSend through her involvement in the Sustainability space. As a climate-conscious businesswoman, she found immediate alignment with EcoSend’s mission to reduce the carbon effect of email.
The challenge
In order to migrate from their existing setup with Intuit MailChimp, Claudia needed a platform that could deliver on the following key business objectives:
Capture prospective leads from her website
Subscribe leads to automated, targeted Nurture Sequences
Launch monthly Newsletter campaigns with a user-friendly HTML tool
Results
Claudia deploys EcoSend Lead Capture Forms across her website, which act as an entry point to her Marketing funnel.
From here, prospects are automatically added to her Contacts database, as well as subscribed to a relevant Nurture Sequence, which drip-feeds Claudia’s content over a set period of time.
Claudia also uses the EcoSend Broadcast function to send a monthly newsletter to her subscribers; giving her insights on industry trends and drive traffic to her latest blog articles.
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