About the customer
In order to migrate from their existing setup with Intuit MailChimp, Claudia needed a platform that could deliver on the following key business objectives:
Capture prospective leads from her website
Subscribe leads to automated, targeted Nurture Sequences
Launch monthly Newsletter campaigns with a user-friendly HTML tool
The challenge
In order to migrate from their existing setup with Intuit MailChimp, Claudia needed a platform that could deliver on the following key business objectives:
Capture prospective leads from her website
Subscribe leads to automated, targeted Nurture Sequences
Launch monthly Newsletter campaigns with a user-friendly HTML tool
Results
Claudia deploys EcoSend Lead Capture Forms across her website, which act as an entry point to her Marketing funnel.
From here, prospects are automatically added to her Contacts database, as well as subscribed to a relevant Nurture Sequence, which drip-feeds Claudia’s content over a set period of time.
Claudia also uses the EcoSend Broadcast function to send a monthly newsletter to her subscribers; giving her insights on industry trends and drive traffic to her latest blog articles.
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