Fruit Box Theatre

Learn why this Sydney-based theatre company chose EcoSend to spread the word about LGBTQIA+SB theatre.

Fruit Box Theatre

Learn why this Sydney-based theatre company chose EcoSend to spread the word about LGBTQIA+SB theatre.

Fruit Box Theatre

Learn why this Sydney-based theatre company chose EcoSend to spread the word about LGBTQIA+SB theatre.

About the customer

Fruit Box Theatre is an organisation committed to developing and staging original LGBTQIA+SB theatre. Their mission is to strengthen queer representation, wellbeing, and collaboration in the arts.

Too often, artistic representations of the LGBTQIA+SB community are constrained by tropes of shame, isolation and discomfort. Fruit Box Theatre are passionate about developing and staging original theatrical works that reflect and explore the full spectrum of LGBTQIA+SB lived experience.

With a focus on supporting their community and taking creative works from conception to fruition, Fruit Box has two arms; Development & Production.

Our mission at Fruit Box Theatre centres around the wellbeing of our community. Sustainability and the climate-challenge are deeply intertwined with that mission, so we regularly review how we can reduce our carbon impact. Having identified email campaigns as a source of carbon emission, we were delighted to find EcoSend as a solution.

Sean Landis (he/him)

Co-Founder & Artistic Director

Our mission at Fruit Box Theatre centres around the wellbeing of our community. Sustainability and the climate-challenge are deeply intertwined with that mission, so we regularly review how we can reduce our carbon impact. Having identified email campaigns as a source of carbon emission, we were delighted to find EcoSend as a solution.

Sean Landis (he/him)

Co-Founder & Artistic Director

Our mission at Fruit Box Theatre centres around the wellbeing of our community. Sustainability and the climate-challenge are deeply intertwined with that mission, so we regularly review how we can reduce our carbon impact. Having identified email campaigns as a source of carbon emission, we were delighted to find EcoSend as a solution.

Sean Landis (he/him)

Co-Founder & Artistic Director

The challenge

As part of a review of their Sustainability initiatives and suppliers, the team at Fruit Box identified their existing email campaign processes as an area to improve. This was the primary catalyst to reviewing other email platforms, to identify which platforms offered better Sustainability credentials than their existing supplier.

Fruit Box Theatre's main requirements for email were to send out announcements for their upcoming shows, and to offer their audience opportunities to purchase tickets.

Fruit Box Theatre also needed a combined solution for lead-capture, to add email addresses from their website straight into their Newsletter list.

Results

Having identified EcoSend's as a leader in climate-conscious email marketing, Fruit Box Theatre set-up an account to test out the features.

Their team first integrated an EcoSend Form into their website, giving visitors an opportunity to add their email address to the Newsletter list.

Newsletter submissions then funnel directly into their EcoSend Contacts area, to continue to grow The Fruit Box Theatre audience.

Fruit Box Theatre's Marketing team use EcoSend Broadcasts and drag & drop HTML builder to craft their Newsletters. These campaigns announce upcoming theatre releases to build excitement about new shows, as well as encouraging users to purchase early bird and final call tickets.

Having found that the platform met their needs during their trial, The Fruit Box Theatre team moved to a premium subscription and completed the migration from their existing supplier.

We've found the drag & drop email builder very user-friendly. As a theatre company, the visuals and aesthetic of our emails are very important. Including images of staged readings and live productions helps build excitement about our shows, so having an email provider which facilitates high quality design is very important. I'm enjoying using EcoSend so far.

Kayla-Rose De Sousa (they/them)

Co-Producer Back to Birdy

We've found the drag & drop email builder very user-friendly. As a theatre company, the visuals and aesthetic of our emails are very important. Including images of staged readings and live productions helps build excitement about our shows, so having an email provider which facilitates high quality design is very important. I'm enjoying using EcoSend so far.

Kayla-Rose De Sousa (they/them)

Co-Producer Back to Birdy

We've found the drag & drop email builder very user-friendly. As a theatre company, the visuals and aesthetic of our emails are very important. Including images of staged readings and live productions helps build excitement about our shows, so having an email provider which facilitates high quality design is very important. I'm enjoying using EcoSend so far.

Kayla-Rose De Sousa (they/them)

Co-Producer Back to Birdy

Ready to make a difference?

We'll help you at every step, and get your forest started.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Ready to make a difference?

We'll help you at every step, and get your forest started.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Ready to make a difference?

We'll help you at every step, and get your forest started.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API