The Salanga team use EcoSend Contacts to intelligently segment their user-base according to subscription levels and engagement with the app; using this information to monitor and report on user activity levels.

Salanga deploy EcoSend’s real-time Sequences to automatically deliver a series of in-app and email messages during their sign-ups’ first week. These messages guide users as they navigate the app for the first time; signposting to key areas of the Kinaki platform Knowledge Hub.

Salanga also use targeted Broadcast messages to reach out personally to high-value sign-ups, and invite them onto Discovery Calls.

All emails sent across the Kinaki platform are automatically offset by EcoSend’s carbon offsetting program and partnership with Tree nation.

This resulted in planting trees with a lifetime carbon offset of 100kg, in just two months of using the EcoSend platform.

Through the implementation of Onboarding Sequences, Salanga have sped up the time required for new users to become familiar with the Kinaki app and activate key features.

Since deploying EcoSend messaging, Salanga have seen an uptick in new users completing their key activation feature; adding their first project into the Kinaki app.

Salanga have successfully introduced Upsell Messaging to target free-plan users and increase conversion of free tier users onto premium plans, as well as increasing the number of Discovery Call bookings thanks to targeted EcoSend Broadcasts.