CustomersMaria Soleil
How Soleil Marketing doubled their email list with EcoSend
About the customer
Maria is director, founder and marketing strategist at Soleil Marketing. A marketing consultant with more than 12 years of experience working for trailblazing, ambitious organisations, from multinationals to start ups.
Maria started Soleil Marketing because she believes in the power of marketing as not just a force for growth, but a force for good. There is a better way to do marketing: – a way that prioritises wellbeing of people and planet and focuses on meeting the core fundamentals that we need, without doing unnecessary damage to the environment.
This is the core of sustainable marketing and the ethos of Soleil Marketing.
I’ve seen my email list nearly double via sign-ups from the EcoSend Form on my website. It’s a fantastic tool for growing my audience and increasing my outreach!
Maria Soleil
Founder at Soleil Marketing
The challenge
Maria was first introduced to EcoSend as a guest on The EcoSend Podcast, Season One.
As a veteran Marketer, Maria already had a sophisticated email campaign set-up on INTUIT Mailchimp.
In order to switch to EcoSend, Maria required a platform which could deliver:
- Lead Magnet Funnels
- Automated campaign journeys
- Embedded website Forms
- Drag and drop email campaign builder
Sustainability is such a core focus of my ethos around Marketing. I’m delighted to partner with a company who shares the same values. I moved from Mailchimp without hesitation.
Founder at Soleil Marketing
Maria Soleil
Results
As one of the first clients to sign-up to EcoSend, back in 2023, Maria was one of the first users of the Mailchimp → EcoSend Importer tool. A dedicated tool to bring contacts directly from Mailchimp in to EcoSend, along with all custom data and tags.
With her data imported, Maria set about integrating a drag & drop EcoSend Form into her website. This enables her website visitors to sign-up to her monthly newsletter; ‘Marketing by Purpose’.
Maria then activated a welcome email Automation for new sign-ups, using the unique EcoSend ‘simple’ email builder. This email version offers a personalised, casual touch to, to welcome new signups and offer the opportunity to reply for discussions around Marketing assistance.
Maria then set-up a secondary Automation for later in the user-journey, to offer her contacts the opportunity to book in for her dedicated ‘Marketing Impact Hour’ calls.
In addition, Maria uses the drag & drop email builder to craft her monthly ‘Marketing by Purpose’ newsletter, as well as promote her ‘Reset Walks’ events.
