CustomersMightybytes
The pioneers who are shaping the Web Sustainability Guidelines. Here's why they chose EcoSend.
About the customer
Mightybytes is an impact-focused digital agency in Chicago.
With a 25+ year track record, Mightybytes helps mission-driven organisations solve problems, build capacity, and amplify their impact. The digital agency has helped hundreds of clients achieve real, measurable results.
But they're not just an agency, they're pioneers in the world of digital sustainability.
B Corporation
As a certified B Corporation and Illinois Public Benefit Corporation, Mightybytes is committed to building a more inclusive and regenerative economy. They proudly use business as a force for good in everything they do.
Sustainability
Mightybytes was one of the first agencies to apply sustainability principles to digital products and services. Everything they do stems from the desire to build a better future for the planet and its people.
### Social Impact
The team consider stakeholders in every business decision and want to create positive social impact in the industry, community, with their customers, their employees, and those who are marginalised by society.
Since meeting James back in 2023, it was clear our companies have a shared mission. The switchover from Brevo to EcoSend was a straight-forward process, and we are happy to now be sending out climate-conscious email campaigns.
Tim Frick
Founder & President
The challenge
Tim Frick from Mightybytes first met the EcoSend team on an episode of Season 3 of The EcoSend Podcast, discussing digital sustainability and accessibility.
Following on from the podcast, Tim and his team were interested in exploring switching to EcoSend from their previous provider, Brevo.
In order to switch over to EcoSend, the Mightybytes team required the following features:
- No-code drag and drop email builder to send out Newsletter campaigns.
- An ability to segment a large audience into separate campaign lists.
- A drag and drop builder for both embedded and pop-up forms.
- Automated onboarding campaigns to nurture new sign-ups.
We prioritise working with fellow B Corps and climate-conscious companies, and are delighted to partner with EcoSend in our shared goal to build a regenerative, equitable, and more inclusive economy.
Tim Frick
Founder & President
Results
The Mightybytes team kicked off their migration by exporting and importing their contacts from Brevo, via the EcoSend CSV Import tool.
The team next built out multiple website forms, using the EcoSend Form Builder. These forms are deployed as both embedded and pop-up versions, in order to build audiences for both Mightybytes and the Ecograder newsletter.
With EcoSend Form conversion metrics, the team have seen conversion rates of up to 42.9% for their website forms, ensuring their audience continues to grow healthily.
Having imported their contacts and integrated the website forms, Tim and his team turned their attention next to building out their newsletters with the EcoSend drag & drop no-code email builder.
This enables the team to schedule campaigns for both website maintenance reminders, as well as their monthly newsletter.
Using Lists, the Mightybytes team segment their large user base into smaller segments, enabling them to effortlessly send targeted, relevant communications.
With the Insights dashboard, Mightybytes are able to regularly review the performance of their emails, to ensure ongoing, healthy campaign metrics.