The Digital Marketing Glossary
Anti-spam laws exist in various countries and territories around the world to protect consumers from receiving unwanted (unsolicited) spam emails.
Most email service providers (ESPs) require that their customers agree to anti-spam policies in their terms and conditions.
Anti-spam laws vary depending on the country you live in. If you're in the US, anti-spam laws can even vary by state. So before you send your first email campaign, be sure to check the legislation and rules where you're based, and where your audience is based, to avoid stepping on the wrong side of the law.
Please note, this is not legal advice. If you are keen to learn more how you can minimise your chances of sending spam, and ensure you are sending great emails to a highly engaged audience, check out the EcoSend Blog for advice and inspiration.
The CAN-SPAM Act of 2003 pre-empted many of these laws, and GDPR legislation in Europe outlined many changes to how businesses should communicate with consumers.