The Digital Marketing Glossary

The Digital Marketing Glossary

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Click-Through Rate (CTR)

The click-through rate is an important metric in email marketing.

Known as CTR for short, it measures the percentage of users who clicked at least one link within an email campaign.

Naturally, the higher the CTR the better, since more traffic will be driven to the website.

Example

The click-through rate of email campaigns as seen in EcoSend Insights

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Our glossary of marketing terms, acronyms, and phrases you were too afraid to ask about.

Our glossary of marketing terms, acronyms, and phrases you were too afraid to ask about.

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A/B Testing

Abandoned Cart Emails

Acceptance Rate

Anti-Spam Laws

Autoresponder

BCC

BIMI

Blacklist

CC

Can-Spam Act

Churn

Clean Email List

Cleantech

Click-Through Rate (CTR)

Click-To-Open Rate (CTOR)

Cold Email

CPM

Disengaged Subscribers

Double Opt-In

EcoSend

Email Domain

Email List Scrubbing

Email Marketing Automation

Email Service Provider (ESP)

Email Scrapers

Forms

GDPR

Hard Bounce

High Volume Email Sending

Inactive Contacts

Landing Page

Open Rate

Opt Out

Re-Engagement Emails

Return on Investment (ROI)

Segmentation

Send Limit

Subject Line

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  • Free Email Templates

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  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API