The Digital Marketing Glossary

Level-up your digital marketing knowledge with EcoSend.

Level-up your digital marketing knowledge with EcoSend.

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Disengaged Subscribers

Contacts are considered as disengaged when they no longer open emails sent to them. Typically, this is considered after around 6 months of inactivity.

Avoiding disengaged subscribers is essential to maintain a clean email list. Otherwise, email marketers will be paying to send campaigns which will never deliver a ROI.

Example


EcoSend makes it possible to identify disengaged subscribers.

Marketers can then either send a re-engagement campaign or remove these inactive contacts to clean up their list.


Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API