The Digital Marketing Glossary

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Disengaged Subscribers

Contacts are considered as disengaged when they no longer open emails sent to them. Typically, this is considered after around 6 months of inactivity.

Avoiding disengaged subscribers is essential to maintain a clean email list. Otherwise, email marketers will be paying to send campaigns which will never deliver a ROI.

Example

EcoSend makes it possible to identify disengaged subscribers.

Marketers can then either send a re-engagement campaign or remove these inactive contacts to clean up their list.

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Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

Start for Free

Free Email Templates
Smart Segmentation
Lead Forms
Automated Campaigns
Automatic Offsetting
Team Sharing
HTML Email Editor
Multi-channel Campaigns
Drip Campaigns
MailChimp Import
Zapier Integration
Powerful API

The Digital Marketing Glossary

Disengaged Subscribers

Example

Expand your digital marketing knowledge

Expand your digital marketing knowledge

A/B Testing

Abandoned Cart Emails

Acceptance Rate

Anti-Spam Laws

Autoresponder

BCC

BIMI

Blacklist

CC

Can-Spam Act

Churn

Clean Email List

Click-Through Rate (CTR)

Click-To-Open Rate (CTOR)

Cold Email

CPM