The Digital Marketing Glossary
Contacts are considered as disengaged when they no longer open emails sent to them. Typically, this is considered after around 6 months of inactivity.
Avoiding disengaged subscribers is essential to maintain a clean email list. Otherwise, email marketers will be paying to send campaigns which will never deliver a ROI.
EcoSend makes it possible to identify disengaged subscribers.
Marketers can then either send a re-engagement campaign or remove these inactive contacts to clean up their list.