The Digital Marketing Glossary

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Level-up your digital marketing knowledge with EcoSend.

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Hard Bounce

A hard bounce in email marketing is when an email does not reach the recipient due to a permanent reason. Usually, this is either because the IP has been blocked or the email address no longer exists.

Expand your digital marketing knowledge

Expand your digital marketing knowledge

Our glossary of marketing terms, acronyms, and phrases you were too afraid to ask about.

Our glossary of marketing terms, acronyms, and phrases you were too afraid to ask about.

A/B Testing

Abandoned Cart Emails

Acceptance Rate

Anti-Spam Laws

Autoresponder

BCC

BIMI

Blacklist

CC

Can-Spam Act

Churn

Clean Email List

Click-Through Rate (CTR)

Click-To-Open Rate (CTOR)

Cold Email

CPM

Disengaged Subscribers

Double Opt-In

EcoSend

Email List Scrubbing

Email Marketing Automation

Email Service Provider (ESP)

Email Scrapers

Forms

GDPR

Hard Bounce

High Volume Email Sending

Inactive Contacts

Open Rate

Opt Out

Re-Engagement Emails

Segmentation

Send Limit

Subject Line

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  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

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  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

Start for Free

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API