The Digital Marketing Glossary
Open rate is the metric that marketers use to measure the number of people who opened an email compared to the number of people who received the email.
A higher open rate means more of your recipients opened the email.
To improve your open rates, look at the campaigns you have send with the highest open rates — do they have anything in common? It could be a technique you've used with writing an effective subject line, or a specific time of the day you sent the email out at.
If you're struggling with subject line ideas, try our free AI Subject Line Generator to spark some inspiration.
If you send an email to 100 contacts, and 40 contacts open the email, your open rate is 40%.