Integrate your data

Track user data in real-time and update properties via the EcoSend API.

Introduction

If your platform or app has a way of identifying users, such as a user login system, install the EcoSend 'Identify Snippet' to track user activity and update user profiles in real-time.

With the EcoSend API you can:

Send through custom property and event data
Stitch visitor activity onto their user profile in EcoSend 'Contacts'
Update user Status in real-time
Monitor activity and engagement across your entire user-base
Intelligently segment users according to characteristics and/or activity

Installing the EcoSend Tracking Snippets
Step 1️⃣ - Frontend Tracking

The first step is to install the EcoSend pageview tracking code. This is a simple installation process of copying a pre-defined code and pasting it within the header tags of your site.

You can find the code for your project by heading to Current Project > General > Code Snippet

Installing the EcoSend Tracking Snippets
Step 2️⃣ - Identifying Users

Calling the identify function creates or updates a profile in your Contacts section.

You can pass back as many different properties about that user as you like.

A cookie is also set that tracks the user's pageviews/events against their profile.

An email address or unique ID is needed to identify a user.In addition to identifying your logged-in users, you can track up to 1000 custom properties onto your user profiles. In other platforms these are often referred to as 'tags'.

Common use-cases for custom properties include: