Create a plain-text version of an HTML email

When sending an HTML email, it's a good idea to also provide a plaintext version of the email — it's often used by email clients and accessibility tools to give users a better understanding of the contents of the email.

If you don't provide a plaintext version, Gmail and other email clients will try to generate a version of their own. This often leads to mangled or confusing text that can be confusing for the reader.

How to create a plain-text version

Thankfully, EcoSend makes it easy to generate a plaintext version of your HTML emails:

  1. Just head to the Message Composer.
    Screenshot of the drag and drop message composer in EcoSend
  2. In the sidebar on the right you'll find a section for "Plain-Text Fallback".
  3. Choose "View and Edit..."
    Screenshot of the plaintext view in EcoSend
  4. In the Plain-Text Fallback modal you'll see the plain-text version of the email EcoSend will send.
  5. Hit "Auto Generate" to automatically create a plain-text version of the email based on your latest HTML content.
  6. You can also manually edit and tweak the plain-text version to further improve and simplify your content.
  7. Hit "Confirm" to update the plain-text version.
  8. Hit "Save Draft" to save your changes before sending.

Last updated December 2025

The email platform that funds nature restoration

Beautiful emails, human support, and every campaign contributes to verified climate projects — so you can focus on growing.

Free foreverNo credit card requiredCancel anytime