Sequences

Sequences

With EcoSend Sequences, you can create multiple-message campaigns that send automatically based on subscriber behaviour.

Sequences enable you to set up messaging flows and engage with contacts at key milestones throughout their journey.

Key use-cases for Sequences include:

• Driving engagement with lead magnets
• Onboarding new users
• Converting leads into customers
• Re-engaging existing customers

Sequences update in real-time, meaning if a subscriber no longer matches the criteria of the trigger Smart Group, they will drop out of the Sequence and no longer receive subsequent messaging. This is important to ensure you do not send irrelevant messaging.

For example, if you are running a re-engagement campaign, and a user returns to your site after the first message; they will no longer match the Smart Group criteria.

They will therefore fall out of the Sequence, and won't receive further re-engagement messaging, as this messaging is no longer relevant.

Onboarding New Users

Re-Engagement Campaign

Lead Magnet Funnel

Activating your first Automated Sequence: