The all new look and feel of EcoSend

Ever since we started EcoSend, we’ve been evolving the functionality of the platform to bring you an ever better way to send email newsletters and other marketing emails.

However, for a multitude of reasons, the look and feel of the EcoSend platform itself has lagged behind our brand and our website.

Until today.

EcoSend now has a completely new look and feel — one that will feel natural and obvious to anyone who has seen our website, support docs, blog, newsletter, and social media posts.

New iconography, new colours, and refinement throughout

We’ve revisited every single screen in EcoSend to give the entire platform the love and care it deserves.

One of the first things you’ll notice is the sidebar, with cleaner, friendlier, and more beautiful icons for each core area of the platform. Every icon has been redesigned to align with the EcoSend brand, with many giving a subtle nod to nature.

Every button you click, and every line of text you read, has been given treatment to increase readability and feel more… EcoSend.

While every screen has been refreshed visually, you’ll still feel right at home with your existing workflows. We’ve ensured terminology and layouts are largely unchanged, so your experience will continue to feel familiar and predictable.

Accessibility and sustainability at our core

With these huge changes, we’ve taken the time and care to focus on accessibility throughout the platform like never before.

With increased contrast on text, more visually distinct headings and buttons, and better use of colour to clarify meaning, everyone will experience a clearer, more readable, and more accessible EcoSend.

Our focus on digital sustainability means we strive to design and build software that is mindful of every byte of data and every aspect of how we use energy.

We strive to build efficient, reliable, trustworthy, and fast software, and this update is a great example of that. To take just one example, with the previous EcoSend experience, there were hundreds of pixel-based images throughout the platform. Every image needed multiple versions for retina and non-retina displays, different colour treatments, and more. For you, this could mean downloading many unnecessary files while navigating the platform.

With the new design, we’ve almost entirely switched to SVG vector icons, removing hundreds of files. You get a far more scalable and beautiful interface, with a fraction of the data transfer previously required. We get a set of interface building blocks that can evolve with our brand more rapidly. Everyone wins.

One more thing: dark mode

With the all new look and feel, we laid all of the groundwork to do something that has been asked of us for a long time, but was always out of reach: dark mode.

While you may have had the pleasure of using dark mode on your phone or computer for many years, this was not supported in EcoSend before today.

You can now experience EcoSend in either the default “light” mode (dark text on our light amber background) or the reverse (light amber text on our dark emerald green background). The choice of light or dark mode is dictated by your device’s settings, so EcoSend will automatically adapt based on this — there’s no additional button or switch to press.

For when you’re up at night working on the final details of your next campaign, we hope you (or at least your eyes) will appreciate the new dark mode.

Enjoy

This is the biggest update to the EcoSend experience we’ve ever made. We are thrilled with how it’s turned out, and we really hope you like it.

With this update, we have laid strong new foundations that we’re excited to already be building on. We can’t wait to show you what else we have in store very soon.

If you experience any issues, see anything that doesn’t look right, or have any suggestions for us, we’d love to hear from you, so please let us know. Your feedback is what drives us to keep making EcoSend better for you.